How often do you go back and re-read or rewrite your sales pages? If you’re like most professionals, probably not often enough.

This week I’m rewriting sales copy for our ebook on business blogging (Build a Better Blog). It’s been up on the Web for more than 3 years and although it has been tweaked here and there, it needed to be written for the 3rd edition due out soon.

It’s amazing to see how your writing evolves and how your sales copywriting improves over time. But if you never go back and rewrite your sales pages, you won’t be able to implement your new skills and improve your sales copy.

Here’s a list of things to review on your sales pages after time:

1. New insights on benefits: Your current customers tell you how your product has helped them, in ways you might not have thought about. Are all the benefits spelled out?
2. New testimonials: Some clients have written or called with amazing results you can use with their permission. Include new social proof from people who are typical and/or well known.
3. New features: Your product or book or service improves so be sure to highlight how the new edition or new version is better.
4. New stories: Your own personal and professional experiences are a great way to seduce readers and engage them into becoming fans.
5. New voice: Over time, you will develop more of a persona that goes along with your brand. Use your personality and your unique voice as much as possible.

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