Attracting Clients | Writing On The Web by Patsi Krakoff, The Blog Squad

Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Archive for Attracting Clients – Page 21

How to Use Surveys to Attract, Sell & Profit

By Patsi Krakoff

Tuesday, March 16th, 2010

What's the big obvious difference between a visitor to your website 10 years ago and one today? Probably not much in the sense that both are looking for information that can help them and their problems.

Only today, visitors are more web savvy and if they don't find what they need right away, if there's not something "in it for them," something that is obvious and easy, they're gone.

So how do you capture visitors' attention immediately with something that is clearly beneficial to them? I'm thinking a digital download in exchange for an email address, of course. And I'm thinking something that puts the focus on them and their situation… and I'm thinking about a tool that will engage them and get them to think…

Bingo, you guessed right! Ask them to take a quick survey or quiz that gives them answers. But it has to be done right. And it has to be fast, otherwise nobody's going to take time to fill it out.

Categories : Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars

How to Avoid FTC Marketing Infringements

By Patsi Krakoff

Monday, March 15th, 2010

What changes are you making in your marketing as a result of the new FTC guidelines for online testimonials and endorsements?

The new guide lines are not new news, but some people continue to ignore them. They continue to publish the extreme success experiences of their best customers. It's tempting, I know, but the rules are clear.

Last October, 2009, the FTC (Federal Trade Commission) introduced new rules about the use of testimonials and product reviews in blogs and social media. This amendment marks the first time in 29 years since The Guides were last updated in 1980.

The gist is: From now on you can't just quote the happiest and most successful testimonials, you have to disclose how "everybody" does and what "average" is.

Some people are very, very concerned about this.

We're going to be discussing how to get good testimonials and social proof for your marketing and meet the guidelines for FTC regulations on a Webinar with Dr. Jeanne Hurlbert this Wednesday, March 17 at 3 p.m. ET.

How to Use Surveys & Quizzes to Attract, Sell & Profit: Register here, will be recorded.

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars

How to Use Surveys & Quizzes for Content Marketing

By Patsi Krakoff

Thursday, March 11th, 2010

Free Webinar event: an interview with Survey Expert Dr. Jeanne Hurlbert:

Thursday, March 25, 4 p.m. EDT

Bonus report for signing up: “How to Avoid the 10 Mistakes that Cost Marketers Millions and Double Your Profits in 90 Days or Less”

News Flash: Extra Bonus– Get 20 free videos on doing surveys, featuring Jeanne and Mike Koenigs.

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Ultimate Secrets Discovered: Proven Power Words Unlock Profits, Success, True Love

By Patsi Krakoff

Tuesday, March 2nd, 2010

At Last, Discover the Ultimate Secrets of Proven Power Words, Now! … a guest post by Cheryl Goldberg, of High Tech Communicator.

How many power words are stuffed into this headline?

Six!

Power words are words that allegedly boost the readership of an ad, document, or white paper dramatically and compel people to act. Articles and blog posts abound that claim these words are virtual hypnotists, commanding people’s fingers to click and read further or, even more astoundingly, get people to “throw money at you.”

Research Studies

I have to admit, anytime someone says that something as simple as words like proven, at last, discover, ultimate secrets, and now will compel my customers to not just cautiously call me about my services, but “throw money at me,” my skepticism meter hurls into overdrive. So I looked into the proof points that these articles gave for these words working so well.

The proof points generally fall into two categories:

Categories : Attracting Clients, Content Marketing, On Writing Better, Online Marketing

3 Reasons Membership Sites Fail & 2 Solutions

By Patsi Krakoff

Sunday, February 28th, 2010

There is a trend online to offer membership programs where people sign-up to get access to training and networking for a recurring low fee. I personally know of several online businesses that have bought into expensive membership software only to be disappointed.

There are three reasons a membership program can be difficult:

You don't have a huge database (50,000 on list)
You aren't well-known, well-branded
You don't have compelling content

Unless you've got a huge database, a highly recognizable brand, and unique compelling content, a monthly membership program will probably fail. Unless, of course, you circumvent these issues. There are ways to be smart and make a membership site work like a charm.

This was also the message communicated by Marc Manieri of JournalEngine on last week's Webinar.

Part of the problem is beacause there is so much free information available on the Web today. Also, you have to have access to large numbers of people to get enough members into a low-fee program to make it profitable. It is also time-consuming and work-intensive to keep people's attention, to keep them coming back for more.

Categories : Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits

Business Blogging in Under 30 Minutes a Day

By Patsi Krakoff

Friday, February 19th, 2010

Are you getting results from your business blog? Like new leads, new clients, new sales? Here's how to learn smart business blogging quickly and painlessly.

A business blog is the best way to get found, get known, and get clients, but it takes most people way too much time.

Categories : About Blogs, Attracting Clients, Content Marketing, E-Books, Pathway to Profits

Multiple Pathways to Online Profits

By Patsi Krakoff

Thursday, February 18th, 2010

What are some different ways you can deliver services to your clients? Or do you only have one way of working with people? Maybe you coach, consult, or teach by phone. How many different ways can you do this?

For example, if you teach people how to do something, you can give them tips and teaching points through online systems:

By email
In blog posts
By an e-newsletter
With an e-course (delivered by autoresponders with KickStartCart)
Through teleseminars (delivered and recorded using Audio Acrobat or FreeConferenceCall.com)
By video clips, either using a Flip camera, Logitech Webcam, or a program like Camtasia that records what you see on your computer screen.
By ebook, or by an online informational platform like MyKnowledgeGenie.com
Through a membership content site like JournalEngine.

People like to choose how they get their information. Some like visual, others like audio, some like in-person workshops and conferences. Just like you wouldn't pick only one way to market online, you shouldn't deliver your services only one way. Give people a choice.

Categories : Attracting Clients, Coaching/Personal Development, Content Marketing, Online Marketing, Pathway to Profits

How to Write a 1 Minute Video Marketing Script

By Patsi Krakoff

Sunday, February 14th, 2010

Are you video-savvy yet? Do you know how to crank out your own video scripts? Let me give you some tips for writing a one-minute script for marketing your biz services or products.

First, a little explanation…

I'm promoting iFlashVideo.com like mad this week for two reasons:

They're opening up a membership program where folks like you and I can get professional quality videos made for $50/month (saving a ton of time, energy, money).
Video is a smart way to get found on the Web, plus it's a really cool way for your site visitors to get to know you, like you, trust you.
They've got an affiliate contest going, and I'm in the top 5, and maybe I'll win a Mac, a TV, or a new Video camera. I love contests and it gets me revved up to capture the thrill of being a Big Weinnah! Yah-hoo!
(But besides that, I still think this is a good program. Use this link to get on their pre-launch list but don't wait, they're closing soon.)

Oh, I guess that's three reasons, but hey, there's plenty more reasons to smarten up your video savvy.

Categories : About Blogs, Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Pathway to Profits

What Are the New Rules of Doing Business Online?

By Patsi Krakoff

Friday, January 29th, 2010

There are a few important people I've met on the Web who've taught me a lot. One is Seth Godin, with whom I had a talk about his new book, Linchpin.

Another is David Meerman Scott, author of New Rules of PR and Marketing: How to Use Social Media, Blogs, News Releases, Online Videos, and Viral Marketing to Reach Buyers Directly.

David has had tremendous success with this book, for good reason. It's chock full of tips and success stories. Yet, can you believe this: when he published it, Facebook was only for students, and Twitter didn't really exist, at least not like it is today! That was only four years ago.

Not surprising, there's a new updated version of the book, since so much has happened with social media, video and content marketing on the Web.

You should take a look at the second edition, because it's more valuable now than it was originally. The 1st edition is so ground-breaking, it's been translated into 24 languages!

Go ahead and read David's blog about what's in the book, and then jump on over to Amazon and get your copy now. By the way, David's blog WebInkNow, is a must read for staying informed about what matters with content marketing.

The New Rules of Marketing & PR by David Meerman Scott

Categories : Attracting Clients, Books, Content Marketing, Online Marketing