All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway?
In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter:
- Tell them who you are and what you can do to help solve their challenges.
- Let them know what kinds of people you work with, and how long you’ve been helping them.
- Don’t try to sound too good. People have antennae for hyperbole.
- Read your bio out loud to see if it sounds authentic.
The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? Read More→
Content Marketing Institute Gives Best “How-to” Tips…
There are two great blog posts over at the newly launched Content Marketing Institute blog. If you’ve haven’t subscribed to this yet, do so. It has great promise for becoming THE place to get updates on how to “do” content marketing.
Here are the two posts I paid the closest attention to so far (although I probably should read the others as well…):
The Content Marketing Institute is the brain child of Junta42 founder Joe Pulizzi, who has managed to gather some of the best and brightest marketers who are experts in content marketing tools and tactics.
The idea is to have a place where marketers can learn the “how-to” tips that bring the best results and save time, energy and money in doing so.