A smart biz mentor once told me that success is in the 1% nuances. He said the difference between someone selling and making money online and someone doing all the work and NOT making money is in the details, those little tweaks to your email and web copy content marketing.
If you're like me, you don't want to come across like an internet marketing sleeze-bag and hype yourself up so bad you're embarrassed to read your own stuff. Especially if you're selling your own writing or services. There's something funny about selling yourself.
I just had a sale on my article and e-newsletters subscriptions and boy, did it start out slow. Happily, it ended with a bang of new orders. So I had a chance to analyze my own marketing efforts. Here's what I found.
