I opened his email because I like to know how famous consultants are marketing themselves. I was expecting some words of wisdom and maybe to pick up a nugget or two. But I got the following promotion message. See if you can understand what's wrong with it, then we can look at how to make an email promo message better:
From: [Name of Famous Best-Selling Author/Guru]
Subject: End of Year Reminder from "Famous Guru"
[link]
There is a new XYZ program scheduled for Spring, only six people… two spots are already taken. Register on the earlier course site until the new one is up, this is brand new:
[link]
ABC scheduled, beginning to fill:
[link]
Last call for $0 to $300,000, turbo-charge the start of your year, four seats remain:
[link]
Have a happy, healthy, safe, and prosperous New Year.
You know what? I'm going to open this up to you readers to dissect. Give me 3 things you think are wrong with this from a marketing perspective. Tell me why you think this message falls flat, or isn't effective in getting people to take action, or in getting any kind of positive reaction.
Keep in mind this guy is really famous in his niche and has a large following of fans and then tell me if you think this has any bearing on the quality of the message. Personally, I think he should know better, or hire better people to write his email messages.
