Archive for Writing Great Blog Content – Page 11

6 Ways Blog Formatting Engages the Reader’s Brain

What are the two most important parts of your business blog post? Most experts will tell you this:

  1. The headline
  2. The call to action

The headline is what gets read and spread. It’s your “shout-out” on social media sites, in feed readers, email updates. It’s the bait on your fishing hook which draws people over to your blog site to read your stuff.

Writing magnetic headlines is crucial. And you know yourself that a well-crafted headline gets more traffic than a bland one.

The call to action is what gets you business results and turns readers into clients. Even when it’s not a direct “go-buy-click-here” request, it’s part of your funnel process. It starts the participation process.

But hold on there, wait a minute. There are 6 ways to format your blog posts that will  help prime your readers for action. It happens before you ask readers to do something. It must happen, otherwise your readers won’t even read your complete post, they won’t get to the call to action part.

You must engage their brains. You must get inside their heads by triggering unconscious desires and thoughts.

Okay, that sounds a bit oowy-woowy and sneaky, maybe even dangerous. I’m not talking hypnotic suggestions or even tapping into Freudian drives of sex or fear…(although, heck, that sure works, too!)

But if your blog content doesn’t appeal to one of several persuasion triggers (reciprocity, social proof, etc.) then you’re not doing enough with your posts. Your readers may scan your post, without getting their thought processes going, and move on.

It’s not complicated. You’re probably already doing it (unconsciously)! How?

1. Every time you tell a story, you’re tapping into primitive drives to listen and pay attention. As humans, we’re wired to sit up, pay attention, and become alert when someone says, “Let me tell you a story…” Read More→

How to Convert Readers into Clients on Your Blog

If a blog is the best marketing tool on the planet, then how does it convert readers to clients?

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy? (Please don’t groan while I’m trying to entertain you…)

What’s the most important thing to remember when you’re writing for your business blog? I’m not sure I can answer that in a simple sentence, but let me try. I always say that providing solutions to problems is important, but then there’s…:

  • Write useful, relevant posts that exceed reader’s expectations
  • Educate readers, but try to entertain them while doing it
  • Engage readers, get them to think, stimulate new ways of looking at something
  • Enrich people’s lives, save them time, energy or money
  • Share resources that can help readers
  • Unravel the mysteries, make something complicated easy to understand
  • Provide a road map with directions on how to do something, including memory short-cuts
  • Build trust with readers so they ask for products and services Read More→

8 Tips for Content Marketing on Your Blog,
One Conversation at a Time

If a blog writing is “like having a conversation,” then how should I write it? How can I possibly have a conversation when I don’t know who’s reading it? And…if it’s one-way, then it’s really not a conversation, but a monologue…

Okay, let’s not get so literal here that you talk yourself into writer’s block. All I’m saying is when writing on a business blog, forget what they taught you in school about writing an essay or an article or a report.

My point is this: on your blog, write more like you talk, and write sentences like you would use in a conversation with a favorite client.

You can even make up a typical response like I did in the opening paragraph. Invent a conversation.

Direct marketers and copywriters are expert at doing this. They are the ones making a fortune writing sales letters that persuade people to pick up the phone or click the buy button with their credit cards in hand. Read More→

Time Saving Tips for Smart Blogging – a Tutorial

Just finished this new video clip from iFlashVideo. If you want a quick way to upgrade your business blogging skills to get better results, this program's for you: Time Saving Tips for Smart Blogging.

Content Marketing for Online Profits: the eBook Is Ready

Medium-222x210content-profitsV2withmouse Have you read Content Marketing for Online Profits yet? I quietly introduced it on this blog last week, and haven't made any big announcements yet. 

Here's what's in it: 

=> What is a Content Marketing strategy?
=> What is a Content Marketing information product funnel?
=> How does content lead to sales?
=> What are the psychological triggers than turn readers into buyers?

I'm still working to get the bugs out of it, but there don't seem to be many. Here's what one reader said:

"Wow! It's obvious to me how much work you put into this ebook. I am certain that I will learn something new every single time I review the 'pages'. I am also very impressed with the delivery through KnowledgeGenie –looks like a very valuable tool to get that e-book written and delivered professionally and with pizzazz!

Read More→

Fast Blogging? What About Truth and Meaning?
What Shakespeare & Seinfeld Can Teach Us

William-shakespeare "There's method in the madness." ~ William Shakespeare

Can you blog quickly AND create meaningful value for your readers?

It's one thing to be saving time with speed blogging tips I'm giving you here this week. But if you're writing junk that has no depth, if you're just saying what's been said before, no one will stay to read. Your readers won't subscribe, they won't buy, and they won't take any action, except to click away.

Here's the crux: how do you go deep when you're in a hurry and got a million other things to do? How can you write great blog content that serves your business marketing goals, when you've only got a half-hour?

Read books. Read Shakespeare. Go to the source. Go to the well. Read the classics, read history, read what geniuses have written. Watch movies, TV. Then blog about it.

Read More→

How to Save Time & Money with Smart Blogging in 2010

Time_is_moneyBe smart. Turn your blog into the best darn marketing tool on the planet. Joan Stewart (The Publicity Hound) and I (The Blog Squad) will show you how. Join us January 20, 2010 at 4 p.m. ET for this Smart Blogging teleseminar. Sign up here: http://snipurl.com/smartblogging.

Speed Blogging in Action: Step 1 Pick a Problem

Speed-skater1 5:46 a.m. Ready, set, GO!

How do you speed up your blogging? Here are some ways I solved the blog writing problem this morning. Since I started a blog series yesterday, 6 tips for faster blogging, I already had step 1 figured out: Pick a problem.

How can I write 3 tips about this 1st step of blog writing?

(Sometimes this may take far too long, because of inner demons…. As reader M. Scott Schaffernoth commented, "Great tips for making what can be a daunting task much more approachable, especially for those who hate/fear writing.")

Sometimes what you face yourself as you write about your expertise can reveal an interesting perspective on a problem, and your readers may experience similar pain. Write about it. In this case, if your readers' pain is writing, then you've got great fodder.

6:00 a.m. Other times, you may not be sure what to say, so you'll need to do some quick research. Here's where to go, but be careful not to get lost and waste time.

Read More→

Friendly Persuasion: Blogging as a
Content Marketing Tool

BlogPersuasion What makes blogging work as the best content marketing tool there is online? I say it's the best, but maybe you don't see it that way. Maybe you see it as a chore…

Business blogging works because it's a persuasion tool. It is the most powerful marketing tool on the planet. It works because readers have a chance to know, like and trust you. KLT is essential before people buy anything from you.

It works because of reciprocity and social proof, two powerful persuasion triggers. Reciprocity is what happens when a person gives something to another: the other person feels obliged and wants to reciprocate. When you give generously of your knowledge on your blog, and respond to people's needs, you are creating a relationship of trust and building reciprocity.

Read More→

5 Things You Need to Know When You Blog
for Content Marketing Results

Question-mark-key-i How does content marketing with a blog turn into profits?

How do you turn readers into customers who buy or hire you?

How does participating in social media sites like Twitter and Facebook and LinkedIn get results in terms of new clients?

It's one thing to come up with fresh blog content that educates and entertains readers. It's another thing to sustain that energy that it takes to frequently post on your blog… especially if you're not seeing the money right away.

Stay on track with conversion goals by asking and answering these 5 questions each time you blog…

Read More→