Sooner or later you will have to write good sales copy, if you intend to make money on the Internet. Some of us academic types have antibodies in our DNA that actively seek out and destroy elements of hype and fluff.
So how do you reconcile your desire to make sales, be credible, maintain trust with your dear readers, AND make big sales?
Write an advertorial. This is a cross pollination derived from a the genetic co-mingling of content- and story-rich article and a pure-bred sales page.
We turned to our charming mentor Tom Antion of Great Internet Marketing for tips on how to write an advertorial. Here are ten tips we got from Tom:
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