Blogs haven’t replaced ezines. Even though you may be tempted to put all your time and energy into maintaining your business blog, you would be wrong to ignore your newsletter. Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, and then judge for yourself if […]
Search Results for "newsletters" – Page 2
Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter? This is a good question you should be asking yourself if you have a business online and want to use the Internet to get new leads, create relationships with prospects and sell your […]
This last week I’ve published a variety of articles on how to do an ezine so that your emailed messages get opened, get read, and get results. What’s the bottom line here, if you want to get started publishing an e-newsletter for your business or practice? What should you pay attention to if your current […]
In today’s crowded inboxes, email newsletters should be short and to the point. One point is ideal, rather than two or three articles. Worse is the brain dump ezine where the professional writes a term paper and showcases his/her knowledge. This ezine tip comes from Michael Katz’ E-Newsletter called "Simply Put…Simple Sells," Oct. 13, 2006. […]
Might as well jump head into 2006 and address the future of email newsletters. Yes, there continue to be delivery problems, with some open rates averaging as low as 25-40%. Is there hope? Of course. Research from the Jakob Nielsen Alertbox shows that readers prefer email newsletters for the following 3 reasons: Informative: They keep […]
Christopher Knight from EzineArticles.com gave a free teleseminar Tuesday night on writing articles. Christopher heads up one of the largest article directories and knows something about what makes for a popular article, one that gets picked up and redistributed by others. Here are a few tips from this teleseminar: Write articles in sets, creating 2-3 […]
Create a Consistent Structure for Your Newsletter A Web Copywriting Tip by Nick Usborne Most newsletters contain a number of separate elements of content. Maybe a few announcements, an article or review, a product or service introduction. The content varies from newsletter to newsletter. Chances are that very few subscribers will want to read every […]
My colleague Milana Leshinsky writes a good newsletter called the Coaching Business Weekly. I want to share with you an excerpt on How to Publish a Coaching Newsletter That Brings Clients. Here is her Success Factor #1 on writing a profitable coach newsletter: Success Factor #1: Personality. This is the defining factor! Nothing can be […]
Patsi Krakoff, Psy.D. Patsi is founder of Content for Coaches and Consultants and was the Co-founder of The Blog Squad. As a doctor of psychology, she’s been writing executive coaches’ newsletters and blogs for over 15 years. As a Ford National Journalism Scholarship Winner, she has been writing non-fiction for over 40 years. During the […]
Recent Comments