Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and […]
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I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. In spite of all the other social media […]
Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog, a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity. Don’t take my word for it. Ask other […]
Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half of those who responded to my poll indicated they preferred HTML, and a third preferred plain text. With […]
Have blogs and social media replaced e-newsletters? In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful […]
I get emails from professionals new to Internet marketing, "Which is better, an ezine or a blog?" Please read this article from Dr. Ralph F. Wilson, a long time email marketing expert who has over 32,000 subscribers to his successful e-newsletter Web Marketing Today. Wilson has decided to start a blog, and gives his reasons: […]
Thanks for voting on the Vizu Poll about email newsletter formatting preferences. If you haven’t voted yet, please do. The poll is found if you scroll down a little on the right, in bright pink. Why should you do an email newsletter if you’ve got a blog? When it comes to content marketing, you want […]
Last week I asked readers to respond to a poll (see Vizu poll on the right) on their preferred formatting and distribution for emailed newsletters: plain text, HTML, or PDF versions. So far, half of responders prefer using HTML, and a third are using plain text. There haven’t been any who say they prefer PDF, […]
Ah, the eternal question of emailed newsletters: What’s the best format to send it so it gets delivered, opened, and read? Here’s what one of my Customized Newsletter Services clients asked in a recent email: Dear Patsi, There is a definite divergence of opinions among my colleagues about the best way to distribute a newsletter. […]
In a survey of business-to-business marketing decision makers in March 2008 about their custom content preferences, there was a clear preference for newsletters, white papers and case studies. The report is being released today by Joe Pulizzi over at Junta42, who ran the survey in partnership with BtoB Magazine. This survey was conducted among larger […]
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