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Content Marketing Favorite Posts: Mediocrity Makes Me Mad

By Patsi Krakoff

Monday, November 30th, 2009

While away on vacation, I'm posting some of favorite posts. You may agree or not, but I enjoyed writing these and thought you might not mind my recycling them since the message is evergreen… Boring, Banal, and Full of Bull-ShitakeOriginally posted September 21, 2009 I spent the weekend doing research…well, not entirely, I played tennis, […]

Categories : Content Marketing, On Writing Better

5 Key Content Marketing Posts for Your Business Blog

By Patsi Krakoff

Sunday, January 11th, 2009

One of the most read posts on this blog has been Pillar to Post: Do you have 5 pillar articles on your blog? In it, I discuss a suggestion from Yaro Starak that you should have at least 5 important stand-alone articles that are key for your readers and put them where they can have […]

Categories : About Blogs, Content Marketing, On Writing Better

Writing on the Web Most Popular Posts… + 6 Questions to Answer on Your ‘About’ Page

By Patsi Krakoff

Friday, January 2nd, 2009

Here are the three most popular posts on this blog through 2008: 5 Keys to Crafting a Really Good 'About' Page, Morning Writing Ritual: Using your right brain Pillar to Post: Do you have 5 pillar articles on your blog? Who knows why this is so? As someone who is always skeptical of statistics (consider […]

Categories : About Blogs, Content Marketing, On Writing Better

Conversation Agent Valeria Maltoni Shares Content Marketing Insights

By Patsi Krakoff

Monday, December 29th, 2008

Valeria Maltoni is a co-author of The Age of Conversation, a groundbreaking ebook collaboration by 103 of today's top marketing writers. She is also a Fast Company Expert blogger and a contributor to Marketing Profs Daily Fix, and Marketing 2.0. And she is eighth on Joe Pulizzi's Top 42 Content Marketing Blogs. I recently asked […]

Categories : Content Marketing

5 Ways to Enrich Your Blog Posts

By Patsi Krakoff

Friday, December 5th, 2008

Business blog authors love writing on blogs since it’s so quick and easy. You can usually post in 20-30 minutes and be done with it. That’s a great use of your marketing time, and you provide readers with valuable content to market your business. But while ‘quick and easy’ is great, sometimes it’s not enough. […]

Categories : Content Marketing

Blog Post Idea Farm…

By Patsi Krakoff

Sunday, August 3rd, 2008

How many different kinds of blog posts are there? If you’re wondering how you can spice up your postings, think about these: There are: The link and bait, the ‘me-too’ copy and paste post The ‘stir-up-the-pot’ post (also known as ‘outrageously oppositional and intentionally contrarian’ post) The ‘how-many-ways-can-I-repeat-my-core-message’ post There are email questions from clients […]

Categories : About Blogs, Content Marketing, On Writing Better, Writing Great Blog Content

How to Start a Blog Post or an Ezine: Avoid the Yawn Factor

By Patsi Krakoff

Sunday, June 1st, 2008

Start strong. Please don’t bore me. Do you realize that even if I do subscribe to get your blog feed, if you don’t start out strong, I’ll just delete you? Here’s a feed I got this morning: "The summer season is almost here, and with it comes a lot of excitement about the outdoors. …XYZ […]

Categories : Content Marketing, On Writing Better, Writing Better Ezines, Writing Great Blog Content

Write Better Blog Posts: Learn with The Blog Squad

By Patsi Krakoff

Friday, May 16th, 2008

If you find writing on your business blog at times challenging, I’d like to invite you to join us on Monday May 19, 2008 and Wednesday, May 21: Better Business Blog Writing with The Blog Squad. We’re going to be covering in depth how to write Cornerstone Content that connects with readers and turns them […]

Categories : About Blogs, Teleclasses & Seminars, Writing Great Blog Content

Anatomy of a Blog Post: A Writing Checklist

By Patsi Krakoff

Tuesday, May 13th, 2008

I’m preparing handouts for our Better Business Blog Writing Class, and came up with a 18 point blog writing checklist. Tell me what you think. If you review your posts after you write and before publishing, this will help you get better results. A Blog Writing Checklist: The anatomy of a blog post that Educates, […]

Categories : About Blogs, Content Marketing, Writing Great Blog Content