by Guest author Jenny Pilley, The Creare Group Earlier this year I was invited, very kindly, by Patsi to be a guest blogger. Since receiving the invite it’s an offer I’ve been keen to accept, but time passed and I had yet to respond…until recently. I am a Content Writer for The Creare Group, a […]

I've been asking people what content marketing means to them for their businesses. And I've been getting some interesting responses that I'm featuring here. Hopefully, you will gain a better understanding of what this popular buzz term means to people like yourselves, in small businesses. This response is from Barb Sawyers, who runs the successful […]

For a long time, I've advocated organic search techniques, i.e., write for readers, focus on your expertise and the problems you solve, and let the search engines do their job correctly. Not any longer. Although I still don't believe that you should write content for search engine spiders or robots, I do believe that Search […]

"Content Marketing" is the Buzz-du-Jour among marketers everywhere, both on and offline. But it really isn't anything new. Smart marketers have been using these "new" writing techniques and content strategies for decades. Direct marketers, in their long sales letters, are expert at this. The "advertorial" has been around and used on the Internet for more […]