SEO and content marketing | Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

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3 Online Marketing Tasks:
Get Found, Get Known, Get Clients

By Patsi Krakoff

Thursday, December 16th, 2010

How do you check your online marketing to see where it’s working, where it needs improvement? Here’s my quick and easy end-of-year check up for your business. This always helps me see where I need to spend my energy and time to improve next year’s results. Look at your marketing tasks as having 3 purposes: […]

Categories : Attracting Clients, Content Marketing, Online Marketing

Content Marketing Optimized for Search Engines

By Patsi Krakoff

Wednesday, November 3rd, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? Do what all the smart and savvy bloggers and content marketers do: use Scribe. At the end of this post I’ll give you a link for a special discount code which expires on Friday November 5, 2010 at 5 p.m. CT. […]

Categories : Content Marketing, Online Marketing

Tags : blog marketing, business blogging, Content Marketing, content marketing with blogs, Online Marketing, Scribe SEO, search engine savvy, SEO, web traffic search traffic

No More Geek-Speak: SEO for Smart Bloggers

By Patsi Krakoff

Monday, September 6th, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search […]

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing

Tags : blog content, blog marketing, blog traffic, content marketing with blogs, online traffic, Web traffic, web traffic search traffic

Blog Marketing: How Readers Find Your Business

By Patsi Krakoff

Monday, July 26th, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.” “My clients aren’t surfing the Web reading blogs.” “Oh, that means I’ve got to write about my business every week?” And yet, if these same professionals realized that a business blog is the […]

Categories : About Blogs, Content Marketing, Online Marketing, Pathway to Profits, Social Media Stuff

Tags : Attracting Clients, blog marketing, blog traffic, business blogs, content marketing with blogs, converting readers to clients, Online Marketing, social media marketing, web traffic search traffic, Writing for the Web

The 3 P’s of Content Marketing: What’s Your Position?

By Patsi Krakoff

Friday, June 4th, 2010

What’s your positioning for your business? How are you unique? I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. I don’t write financial or health topics. My business site is at ContentforCoachesandConsultants.com. I also help coaches, consultants, authors, and other smart professionals with their online marketing. My […]

Categories : Content Marketing

Tags : branding, Content Marketing, core message, Online Marketing, positioning

Traffic Optimization: SEO’s come a long way, baby

By Patsi Krakoff

Thursday, May 20th, 2010

What did you think about the Ultimate Traffic Formula workshop yesterday with Michael Martine of Remarkablogger? I was amazed, quite frankly, and I don’t say that because I’m a big fan of his blog or think he’s just a down-to-earth nice guy who’s smart about business blogging. I was impressed because he made me think. […]

Categories : About Blogs, Attracting Clients, Content Marketing

5 Content Marketing Goals for Your Website & Blog
… and One Big Challenge

By Patsi Krakoff

Sunday, May 9th, 2010

What do you want your website to do for your business? No really, it’s not as obvious a question as it might at first appear. I’ve been working with executive coaches and consultants for ten years now, helping them improve how they show up on the Web. In those 10 years, I’ve seen a number […]

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars

Tags : blog traffic, Content Marketing, web traffic search traffic

Dart Board Marketing: How to Avoid Holes in the Wall

By Patsi Krakoff

Friday, May 7th, 2010

I was at the beach a few weeks ago at my friend Amelia’s beach house. She put a dart board up on her kitchen wall. There are a lot of holes on the wall around where the board hangs. Which reminds me a little of marketing. Sometimes it’s tempting to think that the more you […]

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars

Tags : blog marketing, Content Marketing, online traffic

Online Content Marketing:
What Do You Wish You Had Known?

By Patsi Krakoff

Friday, April 30th, 2010

What do you wish you had known sooner? Done differently? When it comes to blogging or your online content marketing, what do you imagine could have been better? Michael Martine of Remarkablogger asks this question and it’s a good one. Here’s what he says: “What is something you wish you had done differently in the […]

Categories : About Blogs, Content Marketing, Online Marketing

Free Content Marketing? Gated, Non-Gated…What’s Smart?

By Patsi Krakoff

Saturday, April 17th, 2010

I’m throwing this question out to professionals working on the Web: How should professionals balance the need for free content vs. the need to have content that produces good leads? For that matter, what about the right balance of for-fee informational products? It’s all well and good to be generous with one’s knowledge and expertise. […]

Categories : Content Marketing