The Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted […]
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When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve […]
What private Hell do you go through to write fresh blog content? How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Do you scour the dungeon of your mind for new slants on old stuff? I don’t know any business professional who […]
How can you make the most of your blog marketing and outreach? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall revenue. […]
Should my business website focus on keywords and getting search engine results? Or quality content for customers? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients?” The challenge: You want to make sure […]
Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, […]
In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t […]
Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and […]
One of the important ways to keep your search engine rankings up is through building quality inbound links. For those of you less familiar with SEO-talk, backlinks are when other sites link to the content on your site. It tells the search engines you’re important. Here’s what Mike Phillips writes on Website Magazine: Solicit quality […]
There’s been an important update to the way Google runs their search algorithms, designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. But you should always be alert for how such changes affect your site and make corrections when […]
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