You get better results with your content marketing when you speak to the “old brain,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. There are a few principles to remember, […]
Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. You must engage the brains of your readers… as well as their hearts. By that I mean, your content should follow a sequence, touching on the following emotions: Negative, a painful problem, a fear […]
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