“My Knowledge Genie” Teleseminar Interview with Milo Sindell Who: Interview with Milo Sindell, founder of MyKnowledgeGenie.com What: MyKnowledgeGenie.com is an online information product builder. Learn how you can quickly create information products such as ebooks, training modules, and comprehensive learning packages with this easy-to-use, low cost platform. Date: Thursday November 12, 2009 Times: 4 p.m. […]
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I'm a skimmer. In the 20 minutes since I got my coffee and opened my email, I've learned what happened to these friends and colleagues: Kathleen Gage broke her ankle training for the Portland marathon What Sherman Hu had at his barbeque for dessert That an internet marketer made $21,365 How to avoid throwaway lines […]
Independent professionals who use the Web for marketing their services can learn a lot from bigger businesses with big budgets. Take a look at where the guys with money are spending their marketing dollars and efforts. Then figure out the cheaper way to do what they're doing. In a way, the Web is ideal for […]
Barb Sawyer makes a good point. She says this: "Everyone has become a writer, thanks to computers. Often not by choice. Frequently not by training. "Many people have never been taught how to write with the skill, speed and grace required for the staggering amount of writing they are expected to do. "Some agonize over […]
Dan Seidman of Sales Autopsy was the lucky winner of a Content Marketing Review in our random drawing. Dan is a keynote speaker who provides unique sales training based on his best selling book, "Sales Autopsy: 50 Post-mortems Reveal What Killed the Sale." Dan provides excellent examples of great content marketing through his web pages, […]
Right on the tail of my previous post and reference to Newt Barrett's post about the value of ebooks, Sean D'Souza writes a great post. I want to alert you to his entertaining perspective: Why Publishers Are Stupid About Book Pricing So yes, the pricing of e-books is not out of whack.It’s actually reasonably accurate. […]
Michael Katz and Chad Board are experts at teaching professionals how to write and publish a successful e-newsletters. Today they reviewed ways to re-purpose newsletter materials and get the most marketing power out of your publication. There was a lively discussion on the teleseminar, open to members of their E-Newsletter Success Program. As some of […]
This is gutsy but good. How do you find your unique "voice" for writing your e-newsletter or blog posts? How do you capture and include personality into your content? I was poking around the E-Newsletter Success membership site and found this great exercise journal. The document is designed to help professionals write in a way […]
Launch a Profitable E-Newsletter with E-Newsletter Success I haven't been this excited about ezines since blogs burst on the scene. I still believe in the power of sending out a regular, well-crafted e-newsletter for your business. It's just that email deliverability issues and the time to put one together…you know what I'm talking about…unless you […]
(Note: Patsi's on vacation this week. What follows is a series of blog posts about better business blog writing, originally published in Spring, 2008.) Content Marketing Goals: 3 E's to Pay Attention To Keep these 3 E's in mind when reviewing your content. Your blog posts, ezine articles, and even your sales copy should meet […]
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