How does writing content shape the course of your professional evolution? We’ve seen many entrepreneurs start off in one direction and discover new strengths and talents through writing online content. I think regular blogging where you document and share your daily journey helps shape the trip. Des Walsh comes to my mind. His entrepreneurial journey […]
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Kevin Eikenberry says more content equals more income: "I truly believe that more time spent in content creation (both writing and video) will have a direct positive impact on our bottom line – which is why I am trying to write more, and make what I write have more impact." Kevin is a dynamic speaker, […]
Allison Nazarian is a young copywriter with a lot to offer. She uses content to market her services on the Web, and helps her clients to do so through her company Get It in Writing. In our continuing series of interviews about content marketing, we share her experiences here: 1. Tell us what your profession […]
As I got on the freeway at 8 this morning a noticed the guy next to me, a car with a surf board on top. And I thought this is a great life and a great place to be. Here I am off to the tennis courts and this fellow is going to ride a […]
Recently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat. What follows is an open letter to professionals everywhere who are struggling to attract new clients […]
Are you puzzled by buzzwords like "web 2.0" and "social media?" If you’re like me, you probably cringed when you started hearing the buzz about MySpace, Facebook and Twitter. At first you could ignore it because it was just for ‘the kids.’ Not any longer. You can’t ignore social sites if you’re in business and […]
Many of the professionals I work with providing newsletter services (www.CustomizedNewsletters.com) are highly educated consultants and executive coaches who make their living by delivering information, coaching and training services to others in organizations. In other words, they’re independent service professionals who are hired by businesses to create great results: like my friend Michael who markets […]
Keep these 3 E's in mind when reviewing your content. Your blog posts, ezine articles, and even your sales copy should meet these three goals: Does it educate? Does it entertain? Does it engage? I'm sure I didn't originate this easy to remember formula; it just flew out of my mouth when I was on […]
Blogs haven’t replaced ezines. Even though you may be tempted to put all your time and energy into maintaining your business blog, you would be wrong to ignore your newsletter. Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, and then judge for yourself if […]
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