It's a curious thing, email marketing promotions. Can't live with 'em, can't live without 'em. I feel it's my part of my job to email people to tell them about good opportunities, but many times there's a price tag involved. Some people don't like to buy anything, ever, no matter how good. And others only […]
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What are your product peripherals? I mean what other products and services are your readers interested in? What else can you offer them, besides your own products and services? More products means more ways to enter your funnel, and create more profits. For example, people come to me to get help with their newsletters and […]
How much time and effort do you devote to Outreach – connecting with others, leaving blog comments, responding on Twitter, Facebook, LinkedIn? This is an essential key to successful blogging, and essential to making your content marketing efforts profitable. If you're like me, not enough, I'll bet. We (I mean me!) are so driven and […]
How many projects are you working on this week? Are you able to focus on one or two main tasks? Or are you spread all over the place, trying to do too much? My husband is always saying I'm too scattered, that I need to focus and not spread myself too thin. Of course he's […]
How many different places online are you publishing content that markets for you and your business? Rapidly, as new software and user-friendly Web tools emerge, the Internet has been changing the way we communicate with words. Almost too rapidly, some would say. Here’s a partial list of where you could (and should) write and publish […]
This week I'm on vacation, and repeating some of my older yet evergreen posts because they are worthy of being repeated. This one was published in September 2009. Linkbait Content: 6 Ideas for Article Hooks As you might have read, I'm doing some blog improvements with Easton Ellsworth and his Visionary Blogging program. One of […]
Before you write one word of copy for your online content marketing, you must first: Know your objectives Know your target audience Know your product or service Objectives? I know this seems so common sense it's not worth spending time on, but the time you take to write down a few notes on each of […]
This week I've been giving you some tips on how to find a good name for your blog, because until you've found that, your account profiles on various sites won't be as laser focused and memorable. I gave you 10 tips for brainstorming creative brand names, and then some tips for tag lines. Here are […]
Branding is more than finding a clever name for your blog. It starts there, but then you must extend the brand with a tag line, logo design, colors, your photo and bio, and create a consistent profile everywhere on the Net. Equally important is to harmonize your business name with your blog name. For example, […]
It's said you have less than 30 seconds to capture a person's attention when they ask what you do for a living. It may be even less. Having a great brand for your blog is even more important: it will make all of your marketing pay off. People will easily remember the name and your […]
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