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Tough Times Call for Disruptive Innovations

By Patsi Krakoff

Tuesday, August 25th, 2009

I've just finished Scott D. Anthony's new book, The Silver Lining: an Innovation Playbook for Uncertain Times. It's well worth the read because it gives you a historical perspective on what happens in recessions, how new and exciting innovations come forth. In fact, I based a new article on his book. Executive coaches can […]

Categories : Buying Content, Content Marketing, Executive Coach Ezine Article Topics

Hire Patsi, Get Content Marketing Result$

By Patsi Krakoff

Sunday, August 16th, 2009

How to Make Your Content Work For You: How do you know if the content you write and publish on the Web is working for you? Content marketing isn’t as easily measurable as ads used to be. However, the payoffs can (and should) be better! Here are a few things you’ll notice when we’ve done […]

Categories : Uncategorized

6 Questions for Better Content Marketing

By Patsi Krakoff

Tuesday, August 11th, 2009

Here are 6 key questions to ask yourself every time you review your online content that markets you and your business: What problem do you solve? Who are you writing for? Why should anyone read this? Does the headline compel people to read more? How are you different from your competitors? If your ideal clients […]

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing

Mid-Year Content Marketing Check List:
Are You On Track?

By Patsi Krakoff

Friday, July 31st, 2009

I just ran across this end-of-year check list for reviewing your business blog posts. It ties in with the 2 posts I wrote last week, about doing a mid-summer review of your content marketing efforts and How Do You Know if Your Content Marketing Is Working. This is also a great way to review your […]

Categories : About Blogs, Content Marketing, Online Marketing

7 Keys to Content Marketing on a Business Blog:
Why a blog is not a newsletter

By Patsi Krakoff

Monday, July 27th, 2009

Content Marketing is the Buzz-du-Jour among marketers everywhere, both on and offline. I have encouraged you over the last five years to write relevant content on your business blogs that provides good information, builds relationships, entertains and converts readers to clients. But here's the thing: how do you do all that when you write a […]

Categories : About Blogs, Content Marketing, Online Marketing

Transparency & Trust: New Article Available for Coaches

By Patsi Krakoff

Monday, July 20th, 2009

Part of what I do as a Content Marketing specialist is write articles for executive coaches and consultants (www.ContentforCoachesandConsultants.com). These can be up to 4,000 words in length and customized for a person, as in a recent white paper I did for a client. Or, I also write non-exclusive content that can be used in […]

Categories : Buying Content, Content Marketing, Executive Coach Ezine Article Topics

Mid-Summer Review: Content Marketing Check List for 2009

By Patsi Krakoff

Sunday, July 19th, 2009

We're smack dab in the middle of 2009…and I'm wondering how you're doing with your content marketing efforts? I know I'm reviewing mine and what I see is a glaring lack of posted video clips to augment all the written content on my blogs, Twitter and Facebook updates. Here's what I predicted at the end […]

Categories : About Blogs, Buying Content, Content Marketing, Online Marketing

How to Start a Company Using “How-To” Content

By Patsi Krakoff

Monday, July 13th, 2009

An article in the NY Times tells us How to Start a Company (and Kiss Like Angelina). It's well written by Julie Creswell, but it wasn't what I expected. It's all about a media company called Howcast.com. They have a library of over 10,000 videos on how to do anything – put on suntan lotion, […]

Categories : Content Marketing

Finding Creativity Juice: Under a cactus in Mexico?

By Patsi Krakoff

Tuesday, July 7th, 2009

Do you love your brain, love searching for a great idea that will grab your readers' attention, and just pull them into reading your blog post or white paper? Or is the creative writing process like pulling teeth without the novocaine…? For many of the professionals I work with, writing is time consuming, and even […]

Categories : Content Marketing, On Writing Better, Writing Great Blog Content