Yvonne Divita says there has never been a better time to write a book and get it published. For sure, authors have more options today to get a book into print. Learn what you need to know on Wed. Aug. 10, at 8:30 p.m. ET. Conversations with Experts is featuring Yvonne Divita. Here is what […]
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Book Experts Share Secrets of Successful Publishing Every Wednesday in August The book business is thriving as more professionals and small business owners are writing books to build business on and offline; Now they get access to book experts through the weekly teleseminar series, "Conversations with Experts: How to Build Your Business On and Offline" […]
If you’re like me you’re lucky to be able to work from home, thanks to technology. Yet you’ve probably experienced the dance we call "shaving the yak!" That’s when everything else at home looks more inviting that sitting down and doing your work. Seth Godin used it in a blog post long ago. First you […]
Happy 4th birthday to Debbie Weil who began publishing her WordBiz report July 21, 2001. To celebrate, Debbie has produced another fine ezine, one that sets the gold standards on several points. She asks for frequent reader feedback. She links to several bonus articles, thus providing timeless valuable content on writing good ezines and blogs. […]
Why Business People Speak Like Idiots: This book has a subtitle: A Bullfighter’s Guide. I believe they are referring to corporate bull. With a title like that, its gotta sell. Cynthia Kivland draws my attention to this book on her newsletter. She says: Throughout the book, authors Brian Fugere, Chelsea Hardaway, and Jon Warshawsky—who are […]
Writing copy for your web site or for marketing materials is different from writing an article for your blog or newsletter. Yet I see so many professionals (highly educated Ph.D.s, competent consultants and experiences coaches) missing the boat. If you study marketing and copywriting online (believe me, there is a ton of information available out […]
What Makes Your Message Memorable? Denise Wakeman of www.biztipsblog.com just directed me to a post on Yvonne DiVita’s blog A-ha! (Authors Helping Authors) about what it takes for an author to make their message memorable. Yvonne DiVita’s message to book authors is just as applicable to newsletter and ezine authors. Here are a couple of […]
I’ve just returned from cyber space, or rather the blogosphere. I went searching for ideas, something to write about on this blog about writing good coach ezines & blogs. My goodness, the air is rare up there… I wouldn’t say I’ve come back empty-handed. I’m just underwhelmed by some of the blogs out there. Writers […]
One of the better ways to retain readers is to share personal stories. People can relate to universal truths. So if your newsletter writing stalls, spice it up with a personal anecdote. Caveat: make sure it has a teaching point, or some relevance to your readers. Stay on focus with the purpose of your ezine, […]
I hate speaking in front of groups, so I couldn’t believe it when I said yes to a breakfast meeting of consultants an hour away from home. Maybe there will be an earthquake between now and July… We writers are typically introverts and would rather be with books and computers. But sooner or later, if […]
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