Dave Taylor (http://www.askdavetaylor.com/ knows a thing or two about doing business on the Internet. He has been working with computers since the 80’s. He’s written 14 books, the latest is Growing Your Business through Google (http://www.findability.info/). Here’s what he shared on last Wednesday’s Conversations with Experts teleseminar: 1. Businesses can and must increase their “findability” […]
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Create a Consistent Structure for Your Newsletter A Web Copywriting Tip by Nick Usborne Most newsletters contain a number of separate elements of content. Maybe a few announcements, an article or review, a product or service introduction. The content varies from newsletter to newsletter. Chances are that very few subscribers will want to read every […]
Michael J. Katz hates boring business communications. He’s devised a scoring system to check your writing. Based on his pet mascot the Blue Penguin (His company is named Blue Penguin Development and he calls himself Chief Penguin), it’s easy to remember. Next time you write an email, a newsletter, prepare a power point presentation, check […]
More good writing tips from Nick Usborne’s Excessive Voice Blog. This one’s about the importance of leading an email or newsletter with what is called a "Johnson box," a short blurb that tells readers why they should stay and read the rest of the copy. Here’s what that looks like: Monday Copywriting Tip #64: Write […]
I’ve just finished writing a 1800 word article about how to lead using persuasion. Jay Conger, Professor of Organizational Behavior at the London Business School and author of Winning ’Em Over: A New Model for Management in the Age of Persuasion is an expert on this topic, and I use his quote in the article: […]
This is way off target, so my serious readers searching for good content on writing better ezines and blogs will have to forgive me. I’ve just spent 10 days in Mexico, and there’s no way I can jump back into work mode without telling you about this. There’s just something so relaxing and magical when […]
Here’s an interesting 10-point checklist to consider BEFORE writing for your ezine, blog, or web pages. It comes from Marketing Profs and is written by Jonathan Kranz for copy writers and marketers, but could also apply to newsletters and blogs. Before You Write: Your 10-Point Checklistby Jonathan Kranz September 20, 2005 1. Gather your proof […]
Wringing More Value out of your WorkWednesday, August 31, 2005, 8:30 p.m. ETGuest Expert: Dan Poynter, of ParaPublishing.com Write it once, sell it forever; there are many ways to sell your Work over and over. You’ve heard of Blogs-to-Books. Dan Poynter started with magazine articles-to-books. Now he turns eZine content into eBooks. He was the […]
Here’s a good post about the state of blogging, post-revolution. Like any major technology that bursts on the scene, there is use, misuse, abuse, and boring. Jane Genova, Speechwriter-Ghostwriter, says this about the way blogs are going. (Please note the boldings and italics are mine, so that you will pay special attention to these concepts; […]
I couldn’t have said it any better than Nick Usborne over on his Excess Voice blog. Rather than repeat what he says, go over there right now and read what you shouldn’t try to do when it comes to keywords and writing online copy. It’s really just common sense, if you are writing on your […]
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