Archive for blog writing – Page 14

Blog Content: Are you personal… or all business?

By Patsi Krakoff
Friday, July 2nd, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral?

I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. The post was about staying on target with your business goals when you create content for your blog. Don’t Jerk Readers Around: 5 Tips for Staying on Track.

First Eileen said she didn’t agree with my premise that you might be jerking readers around if you’re not staying on track with your content:

“I’m not sure I agree with this. My blog niche is arts and crafts. Most of my favorite other artsy blogs do this routinely. One day they blog about what happening at home. The next they may share a tutorial or run a contest or review a book.”

Then Keenan said, “I agree with Eileen. Although you don’t want to be completely all over the map, changing up your subject matter is critical.

“Blogs represent people. They create connections to their readers through their personalities. When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine.

“Personality plays a huge role in a blog. Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog. It’s what makes blogging different than reading commercial news. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Getting Read, On Writing Better, Online Marketing, Writing Great Blog Content
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Sales & Landing Pages Using WordPress: Learn How

By Patsi Krakoff
Wednesday, June 23rd, 2010

If  you want to learn about formatting sales and landing pages using WordPress, please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. ET.

I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your WordPress platform. The class is on the phone and on the Internet, your choice.

Can’t make the call? I’ll send you the audio file, plus any notes, but you’ll need to register:

Name
Email

Want to learn more about this great $37 product that makes landing pages easy to format and publish? Here’s Suzanne’s product page (affiliate link): WordPress Sales Page information.

There are a few drawbacks to using WP, if you are using it for product pages, affiliate product landing pages or email squeeze pages: Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars
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Don’t Jerk Blog Readers Around:
5 Tips to Keep on Track

By Patsi Krakoff
Monday, June 7th, 2010

What’s the most frequent complaint I hear about blogging? Next to “I don’t have enough time,” it’s “I don’t know what to write about.”

Guess what? The two questions are related to the same problem: not enough clarity about business blog goals. Here’s how I help my clients solve this problem of clarity:

  1. Define your business Ps & Q – (3Ps + 1Q):
    => What Problem do you solve?
    => Who are the People you serve?
    => What Products and services do you offer?
    => What makes you uniQue??
  2. Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise
  3. Make a list of keywords, categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers
  4. Make an editorial calendar for each day of the week you’re going to be blogging. Make sure you cover all the topics and categories, and that your keywords are repeated frequently in posts and titles (search engine optimization).
  5. Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc.

Don’t underestimate the time it takes for all the peripheral upkeep of blogging. Maintaining a successful blog takes more time than just writing a post. And it almost always takes longer than the 30 minutes required for writing.

Do you jerk readers around?

When I’m working with my clients on their blogs, I often find their content is all over the map. Quite often, they Read More→

Categories : About Blogs, Content Marketing, How to...Tips, Managing Your Ezine & Blog Tasks
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7 Ways to Grab Blog Readers’ Attention
and Engage their Brains

By Patsi Krakoff
Tuesday, June 1st, 2010

What’s the first thing you need to do to grab readers’ attention when writing a fresh blog post?

1. If you’ve been reading this blog for any length of time, you know I always say, “Start with a question!” Ask the reader the problem you’re going to solve for them in your post. The brain is hard wired to seek out answers to unsolved questions or riddles.

That will engage them to think and create a desire to know more.

…But it’s not the first sentence that blog readers see. It’s not the first opportunity readers’ have to decide if they’re going to read your post or not.

2. The headline is. It is THE most important part of your blog post, and I recommend writing it last. There’s a whole bunch of tips you need to know about writing great headlines, but because it’s written AFTER you finish your post, I’m going to talk about it later. Tips 4, 5, and 6 apply to headline writing. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Getting Read, How to...Tips, On Writing Better
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6 Ways Blog Formatting Engages the Reader’s Brain

By Patsi Krakoff
Friday, May 28th, 2010

What are the two most important parts of your business blog post? Most experts will tell you this:

  1. The headline
  2. The call to action

The headline is what gets read and spread. It’s your “shout-out” on social media sites, in feed readers, email updates. It’s the bait on your fishing hook which draws people over to your blog site to read your stuff.

Writing magnetic headlines is crucial. And you know yourself that a well-crafted headline gets more traffic than a bland one.

The call to action is what gets you business results and turns readers into clients. Even when it’s not a direct “go-buy-click-here” request, it’s part of your funnel process. It starts the participation process.

But hold on there, wait a minute. There are 6 ways to format your blog posts that will  help prime your readers for action. It happens before you ask readers to do something. It must happen, otherwise your readers won’t even read your complete post, they won’t get to the call to action part.

You must engage their brains. You must get inside their heads by triggering unconscious desires and thoughts.

Okay, that sounds a bit oowy-woowy and sneaky, maybe even dangerous. I’m not talking hypnotic suggestions or even tapping into Freudian drives of sex or fear…(although, heck, that sure works, too!)

But if your blog content doesn’t appeal to one of several persuasion triggers (reciprocity, social proof, etc.) then you’re not doing enough with your posts. Your readers may scan your post, without getting their thought processes going, and move on.

It’s not complicated. You’re probably already doing it (unconsciously)! How?

1. Every time you tell a story, you’re tapping into primitive drives to listen and pay attention. As humans, we’re wired to sit up, pay attention, and become alert when someone says, “Let me tell you a story…” Read More→

Categories : About Blogs, Content Marketing, Getting Read, On Writing Better, Pathway to Profits, Writing Great Blog Content
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How is Playing Tennis Like Blog Writing?

By Patsi Krakoff
Monday, May 24th, 2010

One of the concerns professionals ask me about when they’re starting a new blog is this: “What if I run out of things to write about?” They’re concerned that they’ll start repeating themselves and become boring or bored.

This is not something to worry about and I’m going to prove it this week. There are 1,001 ways to write the same thing over and over again, and have fun with it!

For example, as I write this post it’s 6 a.m. and I’ve got the French Open on TV. I’ve set out to write another post about… how to write better blog posts. This is something I’ve written a million times. How can I make it different or compelling?

A quick search of previous posts and I’ve found a couple of other blog posts about blog writing and tennis:

  • 5 Blog Writing Lessons from the French Open Tennis Championships
  • French Open Tennis: More Business Lessons
  • Writing Better – Lessons from Tennis

Maybe I’ve said it all using tennis metaphors, but I don’t think so. The point I’d like you to take-away is that no matter what your main message is, there are many ways to frame it using different themes and analogies.

What sports or hobbies do you know that ties in with the business blog you’re writing? Use your imagination. Have fun with it. Chances are, your readers will enjoy it also.

Categories : About Blogs, Article Ideas, Content Marketing, On Writing Better
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Smart Professionals with Dumb Blogs

By Patsi Krakoff
Thursday, April 29th, 2010

Help me please. If I read one more organizational change blog full of corporate speak and business jargon, I’m going to fall off my chair and hit my head on the desk on the way down. At least that will wake me up.

Listen, I know some of these blog authors are smart. They’ve got Ph.D.s. I know they can write, after all, they’ve written dissertations. Maybe like those people who work for government agencies, the problem is “they know too much.”

I also happen to know from having a few personal conversations with them, they have personalities and actually come across as bright, interesting, and down to earth people.

What happens when they go blogging? They pack too much into a sentence. Here are several blogging blunders smart people make with their blog writing. Read More→

Categories : About Blogs, Content Marketing, On Writing Better
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8 Tips for Content Marketing on Your Blog,
One Conversation at a Time

By Patsi Krakoff
Tuesday, April 27th, 2010

If a blog writing is “like having a conversation,” then how should I write it? How can I possibly have a conversation when I don’t know who’s reading it? And…if it’s one-way, then it’s really not a conversation, but a monologue…

Okay, let’s not get so literal here that you talk yourself into writer’s block. All I’m saying is when writing on a business blog, forget what they taught you in school about writing an essay or an article or a report.

My point is this: on your blog, write more like you talk, and write sentences like you would use in a conversation with a favorite client.

You can even make up a typical response like I did in the opening paragraph. Invent a conversation.

Direct marketers and copywriters are expert at doing this. They are the ones making a fortune writing sales letters that persuade people to pick up the phone or click the buy button with their credit cards in hand. Read More→

Categories : Attracting Clients, Content Marketing, On Writing Better, Writing Great Blog Content
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The Nuances of Writing About Yourself on the Web:
10 Content Marketing Tips

By Patsi Krakoff
Tuesday, April 20th, 2010

What’s the most difficult thing about marketing your services to people on the Web? If you’re someone who sells your expertise, like a doctor, lawyer, an executive coach, any kind of consultant, it’s probably hard for you to toot your own horn.

Unless you’re a raving narcissist, you probably struggle to publish a blog where your goal is to look like the smartest in your niche. And yet you must, if you want to get found, get known and get clients.

You can write about what you’re an expert in, share your knowledge, and talk about your work with the people you’re helping. But even if you’re the world’s number 1 best at what you do, this challenge is one of the most difficult:

How do you build trust with readers who land on your blog or website in 25 seconds?

(Because that may be all you have to impress them. Studies show that people usually spend 25-35 seconds on a web page.)

One of my clients is a successful coach. She helps high-achieving executives become better at what they do. And  she’d love for other people to know how good she is at doing what she does, because she’d love to help more people.

She hasn’t started her blog yet, because she’s not clear how she would convey her message. She knows she’s good at what she does, but doesn’t want to come across as a “know-it-all,” when it comes to coaching people to make lasting improvements in their lives.

Here are 10 tips professionals in any field can use to write about themselves on the Web and get marketing results. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, On Writing Better
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Invisible Content Marketing: Is Your Attitude Showing?

By Patsi Krakoff
Sunday, April 11th, 2010

Funnyguy When I work with smart, successful people it’s usually to help with their blogs, newsletters, social media and content marketing strategies. And often there’s more to marketing than meets the eye. Much more that the actual words you use…

Most content marketing elements are easily visible. That’s a good thing, because it’s easy to see what’s been done and what works. (Also, what stinks, so to speak.)

But the stuff behind the visible stuff counts a lot. I call it the Invisible Content Marketing. It’s what’s inside the person doing the marketing and the writing that matters. You can’t write without bringing out your character, especially if you’re writing in the first person about things.

Invisible Content Marketing is your attitude. It’s your “tone of voice” on paper or the screen. It’s your personality and your values and …all that stuff that makes you attractive, or arrogant, or sweet, or bitchy, or whiny, or cool, really cool.

Of course you don’t have to be a trained psychologist like I am to know that what’s inside a person really matters, nor do you need a graduate degree to pick up on the attitudes and values of someone when they “speak” to you on the Web.

Every time you write content for your business, people are “listening” to your tone of voice, trying to pick up your attitude, values, and trust-worthiness. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing
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