Archive for Content Marketing – Page 23

Blog or Website: Do You Use WordPress as a Website?

Do you use WordPress for your business website? Many people do.  And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. Leave a comment if you’d like, since the poll only gives you a yes/no choice.

My content business, ContentforCoachesandConsultants.com, is built on a blog platform, although I don’t use it as a blog. I use it as a traditional website for my business, with product pages, etc.

I see a trend here. Many independent professionals want to be in control of their sites, without having to go through a webmaster, and without learning coding or programming.

WordPress makes it easy for anyone to update their own site. You can create pages, just like a website. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs.

There are a multitude of talented web people available for customizing it for your needs. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which WordPress works with the search engines. Smooth.

I stopped using Dreamweaver software for my websites over two years ago, and started afresh using a custom-designed WordPress platform. Together with my merchant cart, KickStartCart, it gives me everything I need to run an online business, build my marketing database, provide digital products and attract clients with content that’s optimized for search engines.

And, trust me, I’m not someone with a lot of tech skills. I didn’t grow up in the computer age. Demographically, I’m probably in the cohort of  “techno-old-farts.”

Please vote, either yes or no. The results will be shared as we gather more opinions. And if you’ve got a WordPress story to share with us, tell us in the comments how you’re using it for your business, please share your url so we can come check it out!

Twitter: the little bird that grew up strong

Why Twitter Is Such a Powerful Social Media Platform, this week’s guest post by Phyllis Zimbler Miller,

When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice.

At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.”  I thought to myself: Why should they care about this and why should I join the site?  Thus I didn’t join.

But because I trusted Patsi, I went back to the site a few days later and signed up, getting the username @ZimblerMiller.  Another few days later I got my business partner Yael K. Miller to get the username @MillerMosaicLLC to tweet under our company name.

And then something happened!  I began reading about how to use Twitter and observing what was going on – and I got it!  I saw the power of Twitter and embraced it wholeheartedly.   Read More→

WordPress Beats Out Typepad 4 to 1 in Poll

Two-thirds of readers of this blog use WordPress as a blogging platform,  according to results of the poll set up 6 days ago. If you haven’t voted yet, please do so here.

Typepad users make up 14.5% of my blog readers, and the other platforms are in the single digits. Of WordPress users, 25.3% use a platform hosted by WordPress.com, 44% use a self-hosted WordPress blog.

Because of the overwhelming majority who use WordPress, my next teleseminar will be designed for WP users. Specifically, I’m going to interview an expert about how to create a sales page using WordPress. Stay tuned for a date, and… of course, a WP sales page where you can sign up for the free class and learn more WordPress tips.

As you probably know, I switched from a Typepad hosted blog a couple of months ago to self-hosted WordPress, with a Headway theme. So far, I’m very pleased with both the ease of posting, the design and widget features, and the SEO results. Read More→

Click, Read, Learn: B2B Marketing Zone Is
Fast Food for the Brain

B2B MarketingAre you staying informed with the latest marketing tips and trends? If you’re in any kind of business trying to use the Internet to get found, get known and get clients, you know you can easily get overwhelmed with information.

Why? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. The problem is, it’s too much. Too much information, too many tips, too many fads, and it’s hard to sort out what’s important.

Where can you go to get the best, most important marketing tips written by easy-to-read experts? Let me introduce you to B2BMarketingZone.com. This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs.

I’m happy to have been added as a contributor. When you go to B2BMarketingZone, you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business.

Click, read, learn. I like that. It’s like a snack for your mind. Fast food for the brain. Would you like fries with that?

I recently had a conversation with creator Dr. Tony Karrer, CEO of TechEmpower. First, let me share how this blog aggregator site works, and why it’s important for you to subscribe and bookmark it… then I’ll tell you some ideas Tony and I discussed.

Read More→

9 Ways to Use LinkedIn for Smart Professionals

How Business Owners Can Benefit From LinkedIn’s Features, this week’s featured guest post, by Carol Tice, Make a Living Writing blog.

LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. If you haven’t already built a profile on LinkedIn, I recommend it. Get on, fully flesh out your profile, and start connecting with people you already know.

LinkedIn has a reputation as a social-media channel with a very businesslike “flavor,” and that’s one of the reasons I like it. People aren’t on there to talk about what their dog ate this morning…they’re there to grow their business.

LinkedIn offers many ways for you to make new connections. Each connection you make connects you to all of that person’s connections indirectly.

Once you’re on, you’ll get invitations to connect. There are different schools of thought about how to respond — some people only connect to people they know well, while others accept anyone who asks. I guess I’m somewhere in between: unless they’re really spammy or not remotely someone who would ever be a prospective client or good referrer for my business, I usually approve friend requests to keep my network growing.

Some of the features I like best on LI (in no particular order): Read More→

4 Time-Saving Tips for Social Media Marketing

What’s the least you should be doing to extend the reach of your online content marketing through social media sites?

This is a good question because many of my readers are busy professionals running a business who don’t have a lot of time. The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. … and time is money.

Even when you’re connecting and having a good time, you can spend time that isn’t productive. …Sometimes it’s hard to know if it’s time well spent or just a good time.

So for those of you who want the bare minimum effort and time, and still get results, here are a few tips I suggest. I’ll remind you I’m not a social media marketing expert, so please feel free to join in and add other tips in the comments section.

I will tell you I’ve gotten clients directly from Twitter, Facebook and LinkedIn, so I must be doing something right. Read More→

Poll: What Blogging Platform Do You Use?

I’m curious… what kind of blogging platform do you use? I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most.

Please take the poll, or just leave a comment if you use something not mentioned here… thanks!

Why Use Twitter, Facebook & LinkedIn for
Content Marketing?

True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter, Facebook and LinkedIn and I think you should too. Here’s why…

I am a psychologist who helps others get found online, get known in their niche, and get clients. If you’ve read my story, you know how I started using the Web ten years ago, as a complete techno-klutz. All that changed in 2004 and 2005 with the popularization of blogging platforms like Typepad and WordPress.

This ushered in new business success for me and my former partner as The Blog Squad. If you’ve been online for a few years now, marketing your business using the Internet, you probably experienced the same phenomena… all of a sudden you don’t need to be a computer geek to get a site up and start making money.

Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. What happened is beyond comprehension on some levels… and totally natural.

Now Facebook boasts one of the highest web traffic numbers and Twitter has become a news source re-broadcast on network TV news stations. Read More→

Don’t Jerk Blog Readers Around:
5 Tips to Keep on Track

What’s the most frequent complaint I hear about blogging? Next to “I don’t have enough time,” it’s “I don’t know what to write about.”

Guess what? The two questions are related to the same problem: not enough clarity about business blog goals. Here’s how I help my clients solve this problem of clarity:

  1. Define your business Ps & Q – (3Ps + 1Q):
    => What Problem do you solve?
    => Who are the People you serve?
    => What Products and services do you offer?
    => What makes you uniQue??
  2. Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise
  3. Make a list of keywords, categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers
  4. Make an editorial calendar for each day of the week you’re going to be blogging. Make sure you cover all the topics and categories, and that your keywords are repeated frequently in posts and titles (search engine optimization).
  5. Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc.

Don’t underestimate the time it takes for all the peripheral upkeep of blogging. Maintaining a successful blog takes more time than just writing a post. And it almost always takes longer than the 30 minutes required for writing.

Do you jerk readers around?

When I’m working with my clients on their blogs, I often find their content is all over the map. Quite often, they Read More→

The 3 P’s of Content Marketing: What’s Your Position?

What’s your positioning for your business? How are you unique?

I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. I don’t write financial or health topics. My business site is at ContentforCoachesandConsultants.com.

I also help coaches, consultants, authors, and other smart professionals with their online marketing. My content marketing consulting blog is here, at WritingontheWeb.com, all about online content marketing.

All sorts of content on the web must be published in order to get found, get known and get clients. Most of it is done on your business blog, which is quite simply, “The Best Darn Marketing Tool on the Planet.”

This blog is currently ranked #5 in the Top42 Content Marketing Blogs. As co-founder of The Blog Squad, I am passionate about helping professionals find and unleash their core message and get it published on blogs, newsletters and social media.

This is what content marketing is all about… what’s your core message and how can you get it out to the people who need your products and services? How can you make your messages memorable? Read More→