Tweet If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection. 2. Something happens that closely resembles a previously established emotional connection. What results is a neural network of associations that get triggered by a hot-button…
Business Blog Writing and Content Marketing:
Come on, light my fire!
Tweet Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog, most professionals start from their point of view. Of course, who wouldn’t? “We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.”…
