How to (Finally!) Start Your Expert Ebook… Sometimes the key is to just start, to take that first step. It gets the brain working and starts generating creative ideas. I don’t know how many times I’ve heard some pretty smart leaders tell me they want to publish a book… but… but… and well, then there’s […]
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I’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing. Here are 10 questions to ask yourself before you write a single word of your expert ebook: Download the questionnaire here: www.Ebooks4Experts.com. Over 10 years […]
If you want to write well, you’ve got to strip down and get real: write relaxed. Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie. Too many executives who want to write an expert ebook are in love with syllables, syntax and […]
I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. In this post, I suggest a couple of writing tips culled from these great presentations. In […]
I’ve been sharing about how to start your expert ebook project right, by being clear about who your readers are and what they most want to know. How should you go about reader research? For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. […]
Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and […]
Before you write a single word of your expert ebook, step back and reconsider your goals in becoming an author. Most experts I speak with are driven to publish a book or ebook because of several factors: They’re accomplished in their fields and have reached a level of expertise that merits showcasing in an ebook. […]
In my current series of posts about writing ebooks, I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Who, exactly, is an expert? Who qualifies? I don’t know that there’s any definition or standard that one must go by. To me, my clients are […]
In my previous post I mentioned that a big problem for experts who want to write and publish an ebook is this: like the spy who gets killed by his own agency, “they know too much.” Experts know so much about their area of expertise that they tend to blast readers with a fire hose […]
Do you have a book on Kindle? Why not? Did you know you can publish your books on Kindle for free, and sell them there? This is another great way to attract clients, get known, gain visibility and credibility. My husband has transformed himself into a novelist (Die Laughing, Future Schlock: 2047, and his 3rd […]
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