More headline wizardry from Copyblogger Brian Clark. If you’re like me, you learn a lot when people explain the options and decisions. I picked up a couple of tips on writing stronger headlines by using more powerful words. 1. The Secret Selling Power of ColorOriginal Headline: Colors for Marketing Reasoning: In this case, the original […]
The purpose of a headline is to get people to start reading. That’s it. Your headline (or subject line in email) is crucial. I recently read a good post on Michel Fortin’s blog about headlines and his 3 X 3 Rule: The best headlines are those that start a story, make a shocking statement, tease […]
Recent Comments