Here’s an additional way to create income while marketing books or services at the same time. This is our 6th tip in the series on marketing.
Now, I have to admit, I was reluctant to get into podcasting. I’m not an auditory type and prefer reading to listening. But I have to consider the interests of clients, not just me (drats)!
And I have to admit, this works. Since starting the teleseries Conversations with Experts, the database of people with an interest in our services and products has grown by 5,000 in just one year.
6. Podcasting – create audio files easily by scheduling teleclasses and recording them. Some people like to get their information auditorily and at their convenience by downloading mp3 files to their iPods. Or, you can podcast a chapter or excerpt from your book.
Use a free teleconferencing bridge line like http://www.freeconference.com to host a group call.
Record your call, upload the audio file, and then post to your blog or podcast using a service like www.audioblog.com.
As an added benefit, you can get these calls transcribed; then convert the word doc to a PDF file which you can either give away, or sell, in exchange for people’s email address. www.CastingWords.com is a fast, affordable transcription service.
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