client testimonials | Writing On The Web by Patsi Krakoff, The Blog Squad

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Search Results for "client testimonials"

Social Proof: Are You Using Client Recommendations?

By Patsi Krakoff

Friday, August 5th, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take […]

Categories : Attracting Clients, Content Marketing, Online Persuasion

Tags : Attracting Clients, blog content, blog marketing, business blogging, Content Marketing, content marketing with blogs, converting readers to clients, Online Marketing, persuasion triggers

Online Persuasion: What Do Clients Say?

By Patsi Krakoff

Wednesday, July 28th, 2010

How are you using client recommendations in your online content marketing? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? Or are they a major part of your content creation strategies? Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one […]

Categories : Attracting Clients, Content Marketing, Online Persuasion, Pathway to Profits

Tags : Attracting Clients, blog marketing, blog writing, Content Marketing, content marketing with blogs, converting readers to clients, persuasion triggers

Phony Testimonials and Dumb Social Proof

By Patsi Krakoff

Wednesday, July 7th, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by […]

Categories : Attracting Clients, Content Marketing, On Writing Better, Online Marketing, Pathway to Profits, Writing Great Copy

Tags : Attracting Clients, Content Marketing, content marketing tips, content marketing with blogs, converting readers to clients, Online Marketing, persuasion triggers, sales pages, social proof

What Clients Say

Want proof that content marketing with blogging pays off? Here are a few client testimonials… “Hi Patsi – your webinar training on how to incorporate a sales page into a WordPress platform is one of the BEST things I’ve participated in this year. (I’ll be creating my own WordPress blog shortly, now that I’ve gotten […]

What Clients Say

By Patsi Krakoff

Monday, November 2nd, 2009

Want proof that content marketing with blogging pays off? Here are a few client testimonials… Bud Bilanich is The Common Sense Guy. He was also one of The Blog Squad’s early blogging clients. It was some time in 2005 that we set up Bud’s blog www.CommonSenseGuy.com on TypePad.com. Bud took to blogging like a duck […]

Categories : Uncategorized

Use Client Comments in Your Content Marketing

By Patsi Krakoff

Friday, October 30th, 2009

Are you using client comments like you could and should for content marketing? There's power in people's praise, but also in their comments and email messages. Remember that there are six universal principles of social influence, as identified by social psychologists, notably Robert Cialdini in the book Influence: Reciprocation Authority Commitment/consistency Scarcity Liking Social proof […]

Categories : About Blogs, Content Marketing, Email Marketing Tips, How to...Tips, Online Marketing

Social Proof and LinkedIn:
‘Tis Better to Give, than Receive…

By Patsi Krakoff

Saturday, August 22nd, 2015

As I’ve shared in previous posts, the value of social proof — referrals, recommendations, and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility. When readers learn from the comments from other people about your business, they become your most persuasive sales people. Comments from […]

Categories : Attracting Clients, Content Marketing, How to...Tips, Online Persuasion, Social Media Stuff

Tags : Attracting Clients, converting readers to clients, LinkedIn, persuasion triggers, social proof

Content Creating Processes: Do you know too much?

By Patsi Krakoff

Monday, July 19th, 2010

Have you ever felt like a secret agent who knows too much? Hopefully, you’ve learned what to share and what not. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message […]

Categories : Content Marketing, Writing Speeches

Tags : content creation, Content Marketing, persuasion, writing speeches

How to Use Surveys to Attract, Sell & Profit

By Patsi Krakoff

Tuesday, March 16th, 2010

What's the big obvious difference between a visitor to your website 10 years ago and one today? Probably not much in the sense that both are looking for information that can help them and their problems. Only today, visitors are more web savvy and if they don't find what they need right away, if there's […]

Categories : Attracting Clients, Content Marketing, Online Marketing, Teleclasses & Seminars