This week I've been giving you some tips on how to find a good name for your blog, because until you've found that, your account profiles on various sites won't be as laser focused and memorable. I gave you 10 tips for brainstorming creative brand names, and then some tips for tag lines. Here are […]
Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one […]
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