What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. […]
How good is your “trust-building?” I just read this term in a new digital release: The B2B Manifesto, just published by Velocity Partners in the UK. Think about it. Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. […]
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