Stories sell. It’s not really a secret. Read the best sales and landing pages and you’ll be captured by personal stories. Ask any of the online copywriting gurus and they will tell you: Stories sell. Our brains are hardwired to be receptive to stories. Once engaged, we find ways to relate, to trust, to enjoy […]
When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all […]
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