You can learn all about publicity, PR campaigns and getting media to give you some love this Wednesday, 8:30 p.m. ET on our weekly Conversations with Experts teleseries. There is no charge but registration is required.
To read more about what will be covered, and to register please visit www.conversationswithexperts.com.
Here’s an additional way to create income while marketing books or services at the same time. This is our 6th tip in the series on marketing.
Now, I have to admit, I was reluctant to get into podcasting. I’m not an auditory type and prefer reading to listening. But I have to consider the interests of clients, not just me (drats)!
And I have to admit, this works. Since starting the teleseries Conversations with Experts, the database of people with an interest in our services and products has grown by 5,000 in just one year.
6. Podcasting – create audio files easily by scheduling teleclasses and recording them. Some people like to get their information auditorily and at their convenience by downloading mp3 files to their iPods. Or, you can podcast a chapter or excerpt from your book.
Use a free teleconferencing bridge line like http://www.freeconference.com to host a group call.
Record your call, upload the audio file, and then post to your blog or podcast using a service like www.audioblog.com.
As an added benefit, you can get these calls transcribed; then convert the word doc to a PDF file which you can either give away, or sell, in exchange for people’s email address. www.CastingWords.com is a fast, affordable transcription service.
It’s all the rage now. Using articles to drive traffic to your blog and/or website. The fact is, Internet marketers have been doing this for years, and it’s finally catching on with the mainstream online business community.
This week Denise and I attended a teleclass with our mentor, Tom Antion, about using articles. Denise wrote up some of his tips on her blog Your Project Partner. Check out 21 Ways to Use Articles to Build Your Business.
Busy week:
iPod contest ending soon, enter now: www.savvyebiztips.com . This ends April 30.
Search engine mysteries revealed with Lee Odden, Wed. April 26, 8:30 p.m. ET, register at Conversations with Experts .
Thursday, April 27, 12 noon ET, The Blog Squad is interviewed by author Mike Jay about blogs and books, for the launch of CPR for the Soul. Join us at: 865-362-4050 Pin 1251#.
The Blog Squad Interviewed by
Business Coach Mike Jay
Topic: Using a blog to create and publish your book
Thursday, April 27, 2006
12:00 PM EST – No charge
Join us at: 865-362-4050 Pin 1251# and find out the latest and greatest from "these two mavens of execution."
http://www.cprforthesoul.com/interviews/blogsquad
Anybody who has a website or blog needs to know the basics of how search engines "read" your sites and rank you. This Wednesday, learn all about it. We’ve invited Lee Odden, of TopRank Online Marketing, to speak to our savvy group on the Conversations with Experts teleseries. There’s no charge for attending, but you have to register to get the call in number.
Search Engine Optimization with Blogs and Press Releases
Wednesday, April 26, 2006, 8:30 p.m. ET
Guest Expert: Lee Odden
You don’t have to be a techie, or understand how this all works, but as the owner of your sites, you need to know how to make them work like they’re supposed to.
No excuses anymore, even if you have a web person that’s supposed to do this for you, you need to know if your site is optimized or not.
Here’s what you’ll learn:
Gone are the days of optimizing web sites through a sprinkling of keywords and submissions to the search engines. Today’s savvy marketer integrates a mix of tactics to gain the credibility and authority necessary for dominant search engine rankings.
Veteran Internet Marketer, Lee Odden of TopRank Online Marketing will discuss how a combination of search engine optimization, blogging and online PR can provide a distinct advantage over traditional web site marketing methods. He’ll explain the core concepts of search engine optimization as well as specific blog marketing and press release optimization tactics that any web site owner can implement.
…are the words ‘you’, and ‘because.’ Read this great post by copywriter Brian Clark over at Copyblogger.
Apparently, we are all self-focused, and want to read what’s in it for us…but you knew that. What you might not know is how important it is to give your readers a ‘reason why.’
A study by a social psychologist shows that everything is better when you explain why you are doing something, even if the explanation is lame. Read about this on Brain’s post…because I told you to…and it will make you smarter when writing your newsletters and blogs.
What is your core message? What is the purpose of your newsletter or blog? Have you written it out, and is it clear? If not, take some time to do it now. I see so many people who rush into getting out their newsletter or blog without a clear purpose. You need to know what your core message is because it will make writing easier and more interesting. Are your newsletters short and targeted?
Many of you know that I have changed my Newsletter Nuggets ezine from weekly to bi-monthly and revised it to focus on newsletter writing tips, and ezine article topics for executive coaches and consultants. To see the revised version, send an email to dr.patsi-159657@autocontactor.com.
Denise and I, as The Blog Squad, have taken the Internet marketing info out of Newsletter Nuggets, to form Savvy eBiz Tips, a weekly, plain text ezine, packed with information about using the Internet to grow your business.
You don’t need another newsletter that tries to cover all the bases, nor do you need one that takes too long to read.
Savvy eBiz Tips is delivered on demand, and gives you short tips on how to make your Internet marketing tasks easier and quicker.
Oh, did I mention that you can win an iPod this month, just for subscribing? Yep, go here to sign up and enter the contest. When you do, you will find out another way you can win an iPod and a Razer Copperhead mouse.
The Ezine Queen’s 7-Step Plan for Building Your Ezine List
Wednesday, April 19, 2006, 8:30 p.m. ET – FREE
Guest Expert: Alexandria Brown, The Ezine Queen
Are you still struggling to grow your email list? You’re not alone. It’s one of many entrepreneurs’ biggest challenges. You can have the best products or services in the world. And you can send out the best ezine or emails in the world. But if you have NO LIST, you have no one to market to and buy your stuff!
And you may know of one or two methods, but you don’t have a step-by-step PLAN. Well, Alexandria Brown, “The Ezine Queen”, has a clear and simple 7-step plan for building your list and she’ll be sharing it on this call. Don’t miss it!
Alexandria K. Brown, The E-zine Queen, is the authority in driving business via e-mail publishing. Her award-winning tutorials, teleseminars, and workshops have taught thousands of solo professionals and small biz owners how to market online inexpensively to get more clients, customers, and long term sales. She’s author of the award-winning "Boost Business With Your Own E-zine" system.
She’s consulted for prominent companies such as New York Times Digital, Adweek Magazines, Scholastic Books, and Dun & Bradstreet, but her passion lies in showing small business owners how to create consistent streams of income using the Internet.
Alexandria has been interviewed by The Wall Street Journal and sponsored by Microsoft, and has been featured in Entrepreneur Magazine and countless marketing books including Confessions of Shameless Internet Promoters by Debbie Allen. Her Web site is EzineQueen.com.
Register: www.ConversationsWithExperts.com
If you cannot attend the live Conversation, you can pre-order the audio program for only $4.95. After the Conversation the price will be $9.95. Save 50% and pre-order the audio program now.
Conversations with Experts: How to Build Your Business On and Off-line
Hosted by Denise Wakeman and Patsi Krakoff.
Conversations with Experts is sponsored by Build a Better Blog System.
Just a reminder, today’s the release day for Mike Jay’s CPR For The SOUL, the book on Amazon. Actually it is much, much more than a book. It is a program for taking your business and life to a higher level, by going deeper into who you are.
The bonuses when you buy the book on Amazon today are incredible. He’s offering weekly interviews with experts in the human and business development fields, and for that all you need to do is register. Denise and I will be interviewed by Mike on April 27.
Dr. Don Beck, founder of Spiral Dynamics Integral, wrote the forward, as an example of the kind of support and credibility that surrounds Mike.
