What’s the most frequent complaint I hear about blogging? Next to “I don’t have enough time,” it’s “I don’t know what to write about.”
Guess what? The two questions are related to the same problem: not enough clarity about business blog goals. Here’s how I help my clients solve this problem of clarity:
- Define your business Ps & Q – (3Ps + 1Q):
=> What Problem do you solve?
=> Who are the People you serve?
=> What Products and services do you offer?
=> What makes you uniQue?? - Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise
- Make a list of keywords, categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers
- Make an editorial calendar for each day of the week you’re going to be blogging. Make sure you cover all the topics and categories, and that your keywords are repeated frequently in posts and titles (search engine optimization).
- Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc.
Don’t underestimate the time it takes for all the peripheral upkeep of blogging. Maintaining a successful blog takes more time than just writing a post. And it almost always takes longer than the 30 minutes required for writing.
Do you jerk readers around?
When I’m working with my clients on their blogs, I often find their content is all over the map. Quite often, they Read More→
