Archive for Content Marketing with Videos

Why Use Animated Videos on a Business Blog?

animated-drawingsAre you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them (Skyword study, 2011)? Have you done a Google search lately that has video content that you can’t resist checking out? Oh yeah. I love video. You know what else I love? Animated videos!

Why is that? As a kid I always read the “funny pages.” I still do; I immediately locate the “strategic humor” in Harvard Business Review.

Apparently 90 percent of information transmitted through the brain is visual in nature. Visual content is processed 60,000 times faster than the written word.

Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. You can more easily explain the value of your business services in pictures than words.

Here’s an example from the clever marketing folks at wizMotions.

Animated videos aren’t something you can create at home, unless you’re a talented graphic designer. And most studios doing them charge quite a bit. I researched this and found a new studio with very reasonable prices:

Check out their services and portfolio to see if they might be able to create a short animated video that can spotlight your products and services. Tell them I sent you if you do. (I am not an affiliate, but I love their services!)

(P.S. This is not the first time I’ve used an animated video. I wrote about my first experience with this company when they were called Hypnovid. Interestingly, while researching “animated videos” on Google, my post “Get Blog Readers’ Attention with Animated Video” shows up on page 1 of search results. Now that’s what I call good performance for a blog post!)

What do you think? Have you considered using visual content for your business blog?

Grab Blog Readers’ Attention with Animated Videos

animated-drawingsHow do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is:

  1. Grab their attention
  2. Get them emotionally engaged
  3. Make a memorable impact

There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to market your products and services. Attention, emotions, memory.

Neuroscientists are now showing that the two most important elements of persuasion are emotional engagement and memory. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. But how?

Just how do you grab readers’ attention? Infographics work really well, especially drawings and animated videos. Here’s an example of one done for my business site, Content for Coaches, just under two minutes (less than $357 by

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Content Marketing with Blogs: Online Persuasion

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook.

The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Tell me what you think…

If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs…

Why Content Marketing with Video Is Key

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients.

Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer).

Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Images are simply attractive to the human brain, and we’re hard-wired to pay attention to faces.

A few years ago I invested considerable time, money and energy to go through the mentorship program of Tom Antion. Even back then (2005?) Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos.

As a professional speaker, it was a natural marketing vehicle for Tom. And it is for anyone who sells themselves as a service provider: executive coach, consultant, trainer, author, financial consultant, doctor, lawyer…

Tom always taught that he never invested in marketing tools he couldn’t master himself. Even though as an Internet guru and millionaire, he has staff and plenty of money to throw at marketing, he believes that any professional can master video marketing with a few basic skills and smart tips.

On Thursday, May 19, 2011 at 5 p.m. ET, you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

If you haven’t registered, be sure to do so – you’ll reserve your seat, receive the access link, and the Webinar replay info:
YouTube Secrets Webinar: register here. Read More→

What Google and Facebook Hide From You

Do you ever wonder what Google, Facebook, and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much.

For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. I find it annoying when I’m served up pages and ads in Spanish or for local businesses. That doesn’t interest me. But their algorithms mistakenly think otherwise. Why can’t they just ask me what I prefer?

Here’s a TED TV video I think worth viewing, it takes about 10 minutes.

By the way, on Thursday May 19 at 5 p.m. ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here:


Content Marketing with Videos: Free Webinar

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet.

Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way to get new viewers to your website and blog. (And it’s really easy when you use a monthly production service like I do: iMotionVideo, who does it all for me!)

But what if you want to do it yourself? What are the basics you need to know? How can you learn to use video quickly?

This week, when two of Tom Antion‘s people called me up with an offer of a free webinar on video marketing, I immediately saw the value in sharing these video tips with you.

I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics.

Join me, along with Colin Martin and Marc Bullard, in a free webinar next Thursday, May 19, 2011 at 5:00pm ET to learn the secret tactics successful marketers are using on free hosting sites such as YouTube that are bringing an avalanche of traffic to their websites.

Register to attend and get the recorded webinar here:

Online video is THE most powerful tool on the Internet for driving traffic to your websites and services. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. Read More→

Marketing with Videos: What’s Wrong with the Script?

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages.

Some videos are great to watch, even if you’re not interested in what they’re selling. But others…OMG, it’s just sad.

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials.

But many people aren’t clear in writing their marketing messages, confuse features with benefits, speak in jargon, and assume their viewers know what they know.

It’s a good thing iMotionVideo provides a professional actor, John Eastman. His rich baritone voice can make even the worst marketing message sound good.

Here’s what small businesses and independent professionals are doing wrong with their video scripts that they submit for one minute commercials:

  1. Some marketers try to promote the features of their products and programs instead of benefits. “Our ABC program is offered at a one-time only discount,” instead of promoting what the ABC will do for them, what benefit it will provide to the viewer, such as save them time, make them money, make them happy. Half the time, I couldn’t figure out what their “ABC” was.
  2. They assume the viewer knows what their company does, and use insider jargon and terms.
  3. They try to appeal to everyone, and don’t clarify who their target audience is. Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for. Read More→