Archive for Content Marketing – Page 39

Traffic Optimization: SEO’s come a long way, baby

By Patsi Krakoff
Thursday, May 20th, 2010

What did you think about the Ultimate Traffic Formula workshop yesterday with Michael Martine of Remarkablogger? I was amazed, quite frankly, and I don’t say that because I’m a big fan of his blog or think he’s just a down-to-earth nice guy who’s smart about business blogging.

I was impressed because he made me think. He opened up the windows about what traffic optimization is about.

(P.S. If you missed this workshop, you’ll have a chance to buy the recorded audio file and get access to the 3 ebooks in a short while.)

SEO used to have a bad name in the sense that new web site owners and innocent small businesses could fall prey to guys who promised to put you on page one of Google using hidden keywords, etc. Smart SEO tactics have come a long way.

In fact, the best traffic optimization techniques are common sense marketing tactics. It’s all about marketing and content and social media. It’s linking your message to the people whose problems you solve. It’s getting connected with the maximum people interested in your topic and expertise. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing

You Don’t Have a Traffic Problem

By Patsi Krakoff
Wednesday, May 19th, 2010

Ever since I put up my first website in 1999, I’ve heard people talk about SEO (search engine optimization) and how to drive traffic to a site.

There’s a ton of stuff posted about “traffic secrets,” as if there were some sort of magic formula and once you knew it, you would be making Internet millions.

In preparing for the Ultimate Traffic Formula workshop I’m doing today with Michael Martine of Remarkablogger, I came across a post or an email he wrote where  he admits that calling our workshop The Ultimate Traffic Formula probably sounds a bit presumptuous. Read More→

Categories : Content Marketing
Tags : , , ,

3 Drivers of Blog Traffic: The ICE Effect

By Patsi Krakoff
Tuesday, May 18th, 2010

It doesn’t really matter if you call your online efforts content marketing,  online marketing, blog marketing, or a chihuahua. What matters is results.

Are you getting results from the Web? If not, where do you need to improve? The minute someone lands on your blog, do they say, “Hey, a chihuahua I could really love!” Or, “This blog’s for me!”

What’s your challenge when it comes to using the Internet to attract clients, sell them your products or services, and profit in your business? For many of my clients, the problem is how to stand out and how to get found.

You may be unique, but unless the right people are finding you on the Web, your efforts are wasted. There are really two challenges, as I see it:

  1. Branding: you need to clearly and quickly identify your uniqueness in a memorable way
  2. Visibility: you need to be easily found in multiple places on the Web

When good branding is combined with good visibility, you get great findability.

This Wednesday, May 19, 2010 at 4 p.m. ET, I’m presenting a workshop on how to get more blog traffic. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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The Psychology of Content Marketing with Blogs

By Patsi Krakoff
Monday, May 17th, 2010

Why do business blogs work so well to attract new clients? For that matter, why is it I’ve declared them to be “The Best Darn Marketing Tool on the Planet!”

When it comes to writing on the Web, a blog is a great way to get found, get leads and get clients.

There are a couple of reasons blogs work. For one thing, there are over a billion people connected to the Internet looking for information.

According to Technorati, there are over 170 million blogs… maybe more, but then a lot of those may be abandoned.

When search engines do a good job of indexing content on the Web, they match up search requests with published content. Since blogs are content-rich and frequently updated, they provide fresh keywords for search engines to index.

Someone looking for a solution to their problem, or answers to their questions, clicks on links that are offered up on a page of search results. Those links could be to web pages, blog posts, videos, or podcasts, it doesn’t matter. Read More→

Categories : About Blogs, Content Marketing, Teleclasses & Seminars
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What’s Your Search Story? Patsi Krakoff’s Google Video

By Patsi Krakoff
Sunday, May 16th, 2010

Wanna have a little ego-strokin’ fun? Here’s a video creation tool provided by Google and YouTube… try it out, I swear it only took 5 minutes to create.

Recently YouTube debuted a video creation tool called Search Stories. The idea is that every search tells a story. It’s super simple to use and outputs a 35 second video – with sound track – that tells your story via Google search results.

It’s not perfect… I have no idea why there’s a photo of someone else and a pic of the forest in there… but then that’s what makes searches interesting.

Here’s mine…

Categories : Attracting Clients, Content Marketing, Fun and Irrelevant Things About Patsi

Get More Blog Traffic: the Workshop

By Patsi Krakoff
Friday, May 14th, 2010

Here’s a quick video clip from the folks at iFlashVideo.com, my favorite video service. And no, it’s not really my voice, I hired a professional with really smooth delivery…;-)

The workshop registrations are open. Attend The Ultimate Traffic Formula live next Wednesday, May 19, 2010, 4 p.m. ET and get your questions answered for your own blog with Michael Martine.

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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Michael Martine’s Best Blog Traffic Tips

By Patsi Krakoff
Tuesday, May 11th, 2010

(News Flash: I hate last minute changes to my schedule, who doesn’t? Especially when one of us (that would be me) gets a date mixed up… The teleseminar workshop on how to get more blog traffic is not this week, but next: Wednesday May 19 at 4 p.m. ET.  The very popular Michael Martine @Remarkablogger, will be teaching The Ultimate Traffic Formula then. Hope you’ll join us!)

In the mean time, it’s been an opportunity for me to brush up on all the traffic tips and trends that are currently being used by smart bloggers. Michael generously shares his best blog posts with us here:

Guest post from Michael Martine of Remarkablogger:

I went and collected all my best posts on blog search engine optimzation and traffic analysis and put them together here in a big list for you. I want you to have these handy as a resource you can turn to anytime to boost your knowledge about improving your blog’s search situation.
WordPress SEO – Why Should You Care?
Read More→
Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing
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Scattered Marketing, or Content Marketing Google Map?

By Patsi Krakoff
Monday, May 10th, 2010

I can get lost for hours over on Google Maps, what about you? I love the way you can zoom in from a 10,000 foot view down to the cars (or horses) on your street.

In my case, I can see boats out on Lake Chapala.

I was surprised to find they even have this in Mexico now, although it’s limited to certain areas. I can’t zoom in to see the horses down the street, but I can get as far as to see the swimming pools in my neighborhood.

Which would be a great feature to have for your business, right? Imagine you could get a bird’s-eye view of what people see of your business on the Web, then zoom in to see the different places you’re showing up on the Internet…

Do you have a map for your marketing? Most people I talk to don’t. In fact, some people I know use the spaghetti strategy: throw a lot of stuff out there and see what sticks, what works. Read More→

Categories : Attracting Clients, Content Marketing, Teleclasses & Seminars
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5 Content Marketing Goals for Your Website & Blog
… and One Big Challenge

By Patsi Krakoff
Sunday, May 9th, 2010

What do you want your website to do for your business? No really, it’s not as obvious a question as it might at first appear.

I’ve been working with executive coaches and consultants for ten years now, helping them improve how they show up on the Web. In those 10 years, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

Yet many professionals aren’t clear about the goals for their online content marketing. I made some notes for one client and thought I’d share them with you here.  I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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Smart Blogging + Smart Traffic =
How to Avoid Blog Oblivion

By Patsi Krakoff
Saturday, May 8th, 2010

If you’re part of the 80% surveyed who say you don’t have enough traffic to your blog, then here’s a workshop that could make a big difference in your online marketing with blogs:

The Ultimate Traffic Formula with Michael Martine of Remarkablogger

Wednesday, May 19, 2010 at 4 p.m. ET (recorded)

Phone, webcast, your choice

Tutorials, videos, handouts, bonuses

I am so convinced this will help you, that I’m giving away a program I was going to start selling, to the first 25 people who register for the workshop.

Time-Saving Tips for Smart Blogging is a blog tutorial with audio, transcripts and 23 pages of worksheets for business blog success, a $39 value. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
Tags : , , ,
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