Every where you go on the Web these days you hear blog and Twitter talk about "Content Marketing."
Seems it's the new buzz word among Internet marketers. But if you're like me, an independent professional who does her own marketing, and who doesn't use paid advertising, you're no stranger to Content Marketing. You've already been doing it.
Anytime you write content on the Web (or elsewhere) you present yourself, your personality, and your knowledge so that readers get to know you. They like you (you hope!), they begin to trust you, and they eventually become clients or customers, or at least regular readers.
Or not. It's not always easy to write quality content that works to actually bring in business.
Although it seems self-evident, it's not. Why not?
