Archive for Managing Your Ezine & Blog Tasks – Page 13

Working From Home: 5 Reasons to Love It

Disorganized_desktop
Des Walsh
of Thinking Home Business inspired me to write 5 things I love about working from home.

(In fact, I’m thinking about making Fridays a day for posting more personal things. Hey, it’s my blog! While I’ve always focused on keeping this a business blog about writing, part of smart blogging includes being real so people can get to know you. Besides, I like writing about me, me, me…)

1. If I wake up at 3 or 4 a.m. with an idea, I don’t have to take notes til I get to an office. I can start writing at my computer whenever I want. In fact, I often start my day at 4 a.m. and then I don’t feel guilty when I take a few hours off in the middle of the day to enjoy the sunshine or a tennis match.

2. The view from my home office window includes palm trees, a swimming pool, and not many cars.

3. I can snack on healthy foods from the fridge instead of using a vending machine in some cafeteria.

Coffee_pot_old
4. I don’t have to get in a car and sit in traffic to get to work, although some days the walk downstairs to the coffee pot seems long and far away. Hmmm, maybe put the coffee pot upstairs…?

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5. Obviously, not having to wear panty hose and real shoes is a plus, although I only work in my p.j.s when I first get up. I get dressed appropriately around 9 a.m., even put on a little makeup and pretend I’m facing real people. Of course "dressed appropriately" means in tennis clothes and tennis shoes, ready for a match at all times.

Des mentions not having a boss is another good thing, although we answer to a higher boss: the client! And of course, then I have Denise, but we’re each other’s bosses or co-bosses!

Catsandmouse
I share my desk and work space with Huey and Dewey, the kitty owners of my house who reign supreme over all things.

Love to hear what you love about your work space and life…please share.

CoachEzines: About Writing Better Ezines, Blogs and Web Content

If you’ve landed here through StumbleUpon or some other way, I hope you’re looking for tips on writing better for your online business. I’m Patsi Krakoff and I write about online writing  for ezines, business blogs and marketing on the Web.

Want to learn more about the best way to get your business found on the Web? Let me send you our free White Paper: The Great Internet Marketing Challenge: register here. You’ll learn a few things for sure, just sign up at www.onlinemarketingchallenge.com and we’ll send it to you immediately.

Be sure to subscribe using the Feedblitz sign up form in the upper left corner. You’ll get an email notice each time I write new stuff about writing online.

Online Success in Do-able Chunks with The Blog Squad’s Blogging and Beyond Mentor Program

If you need help with all or parts of your online marketing, (and who doesn’t?) join Denise and I in our Blogging and Beyond Mentor Program. Until May 8th at midnight ET, you can get the help you need on your blogs, newsletters, shopping cart, web writing tasks, and sales processes for less than $10 for the first month. Access tutorials, videos, audio files, and documents that break down the steps you need to follow for online success, plus monthly coaching calls. Details: visit www.theblogsquad.net/mentor.

Blog Squad CD Sale… Get Our TV Show DVD Free

Disc
We have a whole bunch of CDs from four of our early Conversations with Experts
programs on blogging. We are going to be redesigning the labels so we
need to get rid of the inventory we currently have. These CDs usually
sell for $14.95, but we’re going to let them go for only $5 each until
they’re gone.

If you buy two or more CDs, we’ll throw in a copy of a DVD featuring
a half-hour program of The Blog Squad on the Leading Experts talk show
with Dr. Jeff Hockings.  You’ll save about 66% on each CD and get a
free DVD!

All programs are mp3 files on CD and are approximately 60 minutes. Here’s what we have…

Reading = Good Writing, Good Blogging

Coffe_book_session
What are you reading right now? Chances are, your reading influences your writing. I read a great post today over at Darren Rowse"s ProBlogger site, who along with Karen Andrews of Aussie Mom blog wrote about how reading can improve your blogging.

One tip from this post is to unplug yourself. Get away from your computer. Read a magazine or a book unrelated to your work, but connected to other parts of yourself, other interests you have. This will help you see more of your strengths and can help reunite the scattered parts of yourself.

Right now I have several books open: The Energy Bus by Jon Gordon, The Power of a Positive No, by William Ury, Clear Blogging by Bob Walsh, and Bidding in the 21st Century (about bridge). I also am reading bits and pieces of A User’s Guide to the Brain, by John J. Ratey.

Admittedly, these are all work related, except for the bridge book, but they are topics for which I have a great passion. If I were to really "unplug," I really should get away from work-related books and pick up a good novel. This would expand my brain  neural pathways even more, leading to better writing and richer use of vocabulary.

What are you reading this week? Can you suggest any good novels that you think I might enjoy?

Email from David Herdlinger, Coach Extraordinaire

Herdlinger_associatesI got an email last week that I want to share with you, because it is this kind of note that makes me stay in the newsletter business, more than the money, more than anything.

This particular client, David Herdlinger, is an extraordinary coach. The number of people who have called me and mentioned how much respect they have for him is unbelievable. He is coach to many of the best consultants in the business. So of course, I was thrilled to hear this from him!

From: David Herdlinger
Sent: Friday, March 02, 2007 10:14 AM
To: Patsi
Subject: Re: March Newsletter

Hi Superstar!

As bright and wonderful and you truly are–you just to seem to get it.  YOU are a gift to me.  I have a wonderful practice that stays full and makes me more money than I had EVER dreamed of making.  SO MUCH of that practice has been built on the back of your great newsletter and the huge list they have  amassed for me.

I love this current edition and look forward to all the comments I’ll receive when I send it out next week.

Life is good,
David–
_|_|_| David Herdlinger
_|_|_| Herdlinger Associates www.herdlinger.com
_|_|_| http://www.TheCoach.biz
"Turning Potential Into Performance"

FREE subscription to "Unlimited Potential" newsletter:
UnlimitedPotential-on@letters.webvalence.com

Domain Names: Be Sure to Renew Yours

We recently learned from Dave Taylor (www.AskDaveTaylor.com) that Google gives more weight to domains that have been registered a long time. So instead of renewing over at GoDaddy.com for 1 or 2 years at a time, it may make more sense to renew for 5 or 10 years.

I have always registered my own name, Patsi Krakoff, even though I don’t use it as a web site; I have it forwarded to one of my company websites (www.customizednewsletters.com) so people can find me. I also took out Patsi Benter, which was my former name for the 25 years I was divorced, and forwarded to my site if anyone from my past cares to look me up on the Web.

I recently renewed these names, and was thinking that renewing your domain name is tantamount to renewing your wedding vows… paying for 10 more years of the Krakoff name is sure proof of my intentions and fidelity! It’s sort of like a modern day anniversary, no?

Happy domain-a-versary, Hubby!Razerguy_razersign_1

Articles, Blog Posts, & Writing Ezines

Sign_up Last night Denise and I spoke with Jeff Herring’s (The Article Guy) teleseminar group about differences with article writing, blog posts, and ezine content. Admittedly there is a lot to write when you want to get known on the web, and it can be confusing to newbies.

Let’s break it down. First, you definitely want to be writing on a blog. This is the fast track for getting found by the people who share common interests with you.

And you want to write and submit articles to article directories so that others can find and read your stuff.

Denise and I agree that an article is written in a little different style than a blog post. An article will discuss a problem, expand it, then look at possible solutions. You may wish to include a personal story to illustrate the problem or solution. You may also want to include some statistics or research

Read More→

Recipe For an Ezine Wraps Up

This past week I’ve reviewed essential ingredients for a successful ezine, one that gets opened, gets read, and wins the hearts and minds of readers. I’m recapping here the 8 ingredients with the associated blog posts:

Main Article: Recipe for An Ezine- Should You Publish an Ezine?
Ingredient #1: Naming Your Ezine
Ingredient#2: Clarity of Purpose
Ingredient #3: Writing Email Subject Lines
Ingredient #4: Writing Useful Content, part 1
Ingredient #4: Ideas for Content, part 2
Ingredient #5: Call to Action Trap
Ingredient #6: HTML or Plain Text Formatting Debate
Ingredient #7: Attracting Subscribers
Ingredient #8: CAN-SPAM Compliance

But wait, I’m not finished. For all of this to work, there’s more. With an ezine, the content is crucial. When you send valuable information your readers can use, you can’t go wrong, or if you do, it is easily forgiven by your subscribers.

But if your content is not good enough to readers, watch out. If you send too many messages, or ones that don’t benefit your readers, they will get in the habit of deleting, or unsubscribe. Or worse,

Read More→

Recipe for an Ezine: Offer Incentives for Signing Up for Your Ezine

Ingredient #7: Attracting Subscribers

Gifts_2_1 Getting people to sign up for your ezine can be challenging in today’s world of overcrowded inboxes and information overload. Most savvy professionals offer a reward (called an "ethical bribe!") to readers in exchange for permission to email them.

Here are several incentives that work for increasing sign ups:

1. A report, article, or white paper with valuable information readers can’t get elsewhere
2. Insider secrets or tips to professional resources
3. Exclusive results from a survey or poll
4. Participation in a drawing with valuable prizes, such as an iPod pre-loaded with your exclusive content
5. Entry in a contest, with free tuition or registration to a seminar or teleconference to the winners

Read More→