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Writing: how the first sentence is like the serve in tennis

By Patsi Krakoff in Managing Your Ezine & Blog Tasks, On Writing Better

Tennis_player_serving
There’s a moment just before the serve in tennis that I stand tall, take a deep breath, and look squarely at my opponent. In that second, I say to myself "I’m a good player; I’ve got a great serve: here goes one of my best serves now." In microseconds, I replay the entire body and racket movements as I toss the ball high in front and to my right. It seems to work, at least some of the time.

I always say if you’ve got a great serve, your other strokes don’t matter as much. And with writing, if you’ve got a great opening – headline, first sentence, first paragraph – the rest will flow. If your opening is strong then the rest doesn’t matter as much.

I’ve always done some version of mental imagery, but was recently inspired to renew this physical and mental meditation when I saw the film "The Way of the Peaceful Warrior." In it, the young gymnast stands tall with a fist extended in the air before he begins his routine. In that moment, you can see his confidence and determination as he mentally begins his work.

I’m now starting to apply this exercise to writing when faced with tasks that are not appetizing to me. News releases are the most difficult, probably because they tend to be more routine and less creative.

If I can sit tall, face the computer screen with an air of confidence and then repeat some affirmation, it will be easier: "I’m a good journalist; I love writing news releases. They inspire creativity in me. I’m writing a good one now."

Your turn: what gets you going when faced with a challenging writing task?

Video Made Easy: Mike Stewart Goes Beyond Blogging

By Patsi Krakoff in Online Marketing, Teleclasses & Seminars

"Internet Audio & Video for the Rest of Us"

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Mike Stewart, www.InternetAudioGuy.com

July 19th, 2007, 3:00 p.m. PT (6 p.m. ET)

Mikestewartaudioguytn
Audio and video has become relatively simple to record and edit for the
non-techy businessperson. Clips are easy to upload to websites and
blogs giving you the ability to showcase your expertise and products.
Learn how to create powerful connections with your site visitors with
audio/visual marketing and sales tools that anyone can master. The Blog
Squad interviews Mike Stewart, www.InternetAudioGuy.com .

Use this link to listen live on the air at 6:00 p.m. ET on July 19.

Writing tasks: they just keep growing

By Patsi Krakoff in Managing Your Ezine & Blog Tasks, On Writing Better, Online Marketing, Writing for the Web

When I started out in 1999, there were only 2 ways I wrote for the web: updating my website (through someone else) and writing email.

Today, I’ve got a list of writing tasks to do:

  1. Blog posts for 4 different blogs
  2. Weekly ezine Savvy eBiz Tips
  3. Articles for directory submissions
  4. Article for my Customized Newsletter Services
  5. White paper for Blog Squad
  6. Sales copy for new Blog Squad group coaching
  7. Email promotion copy for new group
  8. 6 press releases to announce client successes

Does this seem a lot to you? It seems if you’re trying to do business online, a major part of what you do is write for a living. Am I the only one whose list of writing tasks is growing?

Take our new poll to the left and let us know which tasks are the most challenging for you.

Long or Short Blog Posts? Expert Says Go Long

By Patsi Krakoff in About Blogs, Writing Great Blog Content

Blog
Usability expert Jakob Nielsen says write articles, not blog entries.

Writing in his latest Alertbox column, Jakob Nielsen says:

"Blog postings will always be commodity content: there’s a limit to the value you can provide with a short comment on somebody else’s comments. Such postings are good for generating controversy and short-term traffic, and they’re definitely easy to write. But they don’t build sustainable value." – Jakob Nielsen (July 9, 2007)

I was alerted to this information by Debbie Weil on her BlogWrite for CEOs blog. Debbie adds, "The best blogging strategy (the one that reaps the most rewards as far as establishing yourself as a thought leader) is to mix up your blog posts. Some should be short and reference another article / site / blog."

Read More→

Article Marketing Tips from The Internet Article Guy

By Patsi Krakoff in Article Ideas, On Writing Better

We hosted a great article marketing class with Jeff Herring yesterday on our Blogging and Beyond mentor group teleseminar. Jeff is widely known as The Internet Article Guy, and he’s got plenty of tips for using articles for Internet marketing.

He’s a master at teaching professionals to simplify the article writing process. He says, "If you can write a 7-item grocery list, you can write a 7-tip article." He even sells article templates which can get you started. Both Denise and I have used his templates.

Once you write several 500-word tip articles, they should be submitted to the article directories, for example, EzineArticles.com.

You can submit the same article to different article directories, but when you have them on your website, article should be at least 20% different to avoid the duplicate content ding from search engines. This means changing the headline and first paragraph, and taking a slightly different angle in your article.

Speaking: Another marketing tool to master

By Patsi Krakoff in Writing Speeches

San_diego_skyscrapers
I’m off to downtown San Diego today, to attend the National Speakers Association conference, "Speaking with Soul and Substance." 

Why do this? Anyone who knows me knows I love being behind my computer. For one thing, Tom Antion told us (The Blog Squad) we really should add speaking gigs as part of our marketing and revenue building plan for the coming year.

For another, since Denise and I are being asked to speak anyway, I want to see what others are doing, how to make our presentations more exciting, less boring.

Not that presenting on blogs is boring. But anything you talk about continuously can get that way, if you don’t deliver with enthusiasm and pizazz! I want to see how the professionals do it.

I also want to meet up with speakers who blog. Ian Griffin, who writes an excellent blog, is hosting a special interest meet-up with bloggers tonight.

YouTube as a Business Marketing Tool

By Patsi Krakoff in Online Marketing, Teleclasses & Seminars

"YouTube for Business: How You Can Profit"

Miller2006blue400 Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Michael Miller, author of YouTube 4 You

July 12, 2007, 3:00 p.m. PT (6 p.m. ET)

YouTube isn’t for teenagers
and wannabe rock bands anymore. Like MySpace and SecondLife, businesses
are getting into the act. How can you use YouTube and videos to attract
attention, attract new clients, and grow business no matter what your
profession or niche? The Blog Squad interviews technology author
Michael Miller from www.molehillgroup.com, author of YouTube 4 You.

Use this link to listen live on the air at 6:00 p.m. ET on July 12.

P.S. Check out The Blog Squad’s videos on YouTube!

Women vs Men: Twice as many words, or the same?

By Patsi Krakoff in Writing Speeches

Toon_male_female_symbol
There’s new study that says that men and women use the same number of words during a day. But that doesn’t mention if the words represent the same or new concepts. Here’s the joke:

A husband looking through the paper came upon a study that said women use more words than men. Excited to prove to his wife that he had been right all along when he accused her of talking too much, he showed her the study results. It read "Men use about 15,000 words per day, but women use 30,000".

The wife thought for a while, then finally she said to her husband "It’s because we have to repeat everything we say."

The husband said "What?"

Men speak just as many words per day — about 15,669 — vs. the 16,215 women do during a 17-hour day. That’s according to research (subscription req’d) published today in the journal Science. The findings contradict widely reported, yet unsubstantiated claims that women speak up to 20,000 words per day vs. 7,000 uttered by men.

This was shared by the Church of the Customer blog.

My question is this: do you think that women use more words when they write? I would say yes! Women, or at least some, are more aware of the emotional context and therefore would  address more issues than just the facts when writing on a topic.

But this is my own perspective and may not represent the majority. What’s your opinion?

Creative Writing Challenge

By Patsi Krakoff in On Writing Better

This just in from Answers.com:

A chance to win prizes for being a creative writing genius, writing a story or poem using ten words/phrases we randomly chose.

Check out the submission details. Looking forward to reading your entries! Prizes include Amazon gift certificates along with blog mentions on Answers.com and link love. 

If you’re a creative writer, here’s your chance to strut your stuff! Go for it!

Great Speaking: Get Rid of Fear with Dr. Larina Kase

By Patsi Krakoff in Coaching/Personal Development, Online Marketing, Teleclasses & Seminars

Speaking Can Boost Your Business

"Speak Confidently to Attract Clients and Business Opportunities"

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Dr. Larina Kase, www.TheMindsetofSuccess.com

July 5, 2007, 3:00 p.m. PT (6 p.m. ET)

Larina_low_res
The keys for success lie in your ability to communicate confidently and
persuade others of your ideas. Yet speaking before groups frequently
cripples otherwise competent professionals. Now there is scientific
evidence that reveals the secrets behind the psychology of confidence.
You can learn to speak confidently, master presentation skills and
conquer fear and anxiety. The result? Attract more prospects, clients
and opportunities.

The Blog Squad interviews business psychologist Dr. Larina Kase, co-author of the New York Times bestselling book, The Confident Speaker.

Use this link to listen live on the air at 6:00 p.m. ET on July 5.

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