Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John […]
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As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage […]
How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Your content […]
How do you write content that attracts readers to your products and services? I read somewhere that most of what goes into our brains never reaches our conscious mind: Our five senses are processing 11 million pieces of info per second. Of these only 40 enter our conscious awareness. Which means our subconscious mind does […]
What’s the first thing you need to do to grab readers’ attention when writing a fresh blog post? 1. If you’ve been reading this blog for any length of time, you know I always say, “Start with a question!” Ask the reader the problem you’re going to solve for them in your post. The brain […]
There’s nothing worse than spending time and energy writing on your blog and not reaching the very people who need your help, the ones who have the problems you solve. I take that back, there is one thing worse, and that’s NOT to write your message at all. At least when you publish on a […]
What's the big obvious difference between a visitor to your website 10 years ago and one today? Probably not much in the sense that both are looking for information that can help them and their problems. Only today, visitors are more web savvy and if they don't find what they need right away, if there's […]
Do you have personality? And are you showing it to your blog readers? Do they know what you look like and sound like, and can they get a glimpse of what your office space looks like? Do they know your hobbies, where you live? Right now I'm in pajamas and there's a few strands of […]
Do first-time visitors to your blog feel at home? How can your site visitors know if your stuff is for them? Without wading through a lot of blog posts, it needs to be clear in the blink of an eye that your blog or website is written specifically for them. How can you do that? A […]
Where did you learn your marketing? School or streets? TV or Web? Have you studied copywriters (many of whom were schooled to write direct marketing sales letters)? Or maybe you read some books like the classics from Claude Hopkins, David Olgivy? I know some Internet peeps who, by copying Web gurus, and with luck and being […]
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