Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. […]
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The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. […]
What’s the most difficult thing about marketing your services to people on the Web? If you’re someone who sells your expertise, like a doctor, lawyer, an executive coach, any kind of consultant, it’s probably hard for you to toot your own horn. Unless you’re a raving narcissist, you probably struggle to publish a blog where […]
Organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn't this problem been solved? What is possible? What is different now? What should you do now? As you write your copy, you should cover each of the answers. This will keep you on task, and lead […]
The rules haven't changed, but it's surprising how many people start writing on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz […]
A great post over on Brain Traffic by Elizabeth Saloka. Here is an excerpt of her good writing for the web tips: Trim fat. Keep your content – sentences, paragraphs, etc. – short and sweet. Stay focused. As you’re writing, stop and ask yourself: Is what I’m writing relevant? Don’t exceed 60 words per paragraph. […]
Here's an opportunity to immerse yourself for three days and learn how to write great content for the Web. This is important for any small business professional, even if you hire a copywriter for your big projects. Why? Because everything you write on the Web, your blog posts, your Twitter messages, your email broadcasts, should […]
I got a Google alert today to say my name appeared on a blog site. I was delighted to discover this blog: Ask the English Teacher. Crawford Kilian is a retired professor who's an avid blogger. This Ask the English Teacher blog came about when he corresponded with an English teacher in China over common […]
Some of us enjoy writing, so I forget how painful it can be for most of the world. Colleague Rich Brooks shares his experience working with clients who come to him for web design and creation. Content Creation is Painfulby Guest Blogger Rich BrooksFlyte New Media Before the job starts: "I’m just going […]
I’m researching websites that offer blog writing, and found a specialty writing firm that offers a variety of content for businesses. Here’s what their page on blog writing leads with: No escaping the Blogging Phenomena! This is were the hype isThe news isThe buzz isThe money is! And that’s where you ought to be! I […]
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