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What Is Ghostwriting on the Web?

By Patsi Krakoff

Thursday, September 7th, 2017

You may have noticed a change in our title banner… Yes, drum roll, please: Writing on the Web is now Ghostwriting on the Web. This renaming reflects my career shift from Blog Squad and Content Marketing Specialist to Professional Ghostwriter. As the demand for quality content for professionals has skyrocketed and shows no signs of […]

Categories : Buying Content, E-Books, Ghostwriting, On Writing Better, Writing for Others, Freelancing, Writing for the Web

Tags : ghostwriting on the web, writing on the web

Writing on the Web: Letting Go of the Words

By Patsi Krakoff

Thursday, April 15th, 2010

I think the Web is fascinating, don’t you? Yet frustrating. So much information, so many ways to entertain yourself, so many ways to get sucked into a time machine fantasy world. Twelve billion web pages… and most of them talking about themselves, saying nothing that’s easy to understand in a blink… It’s not unlike Alice […]

Categories : About Blogs, Attracting Clients, Books, Content Marketing, Writing for the Web

The Future of Writing on the Web: Patsi’s Predictions

By Patsi Krakoff

Wednesday, August 12th, 2009

When I was little and an adult would ask me what I wanted to be when I grew up, I said I wanted to play all day. That got laughs. But I showed them, by turning work into play. My father told me that if I wanted to be a journalist, I'd better get used […]

Categories : Buying Content, Content Marketing, Online Marketing

Writing on the Web Most Popular Posts… + 6 Questions to Answer on Your ‘About’ Page

By Patsi Krakoff

Friday, January 2nd, 2009

Here are the three most popular posts on this blog through 2008: 5 Keys to Crafting a Really Good 'About' Page, Morning Writing Ritual: Using your right brain Pillar to Post: Do you have 5 pillar articles on your blog? Who knows why this is so? As someone who is always skeptical of statistics (consider […]

Categories : About Blogs, Content Marketing, On Writing Better

Writing on the Web: A few “what if’s” to consider…

By Patsi Krakoff

Wednesday, October 15th, 2008

What if you could spend 20-30 minutes a day writing 200-300 words on your blog and bring in hordes of first time visitors and regular subscribers? What if your words happen to resonate with someone who at that particular moment in time was really suffering. .. and what if your words saved them from despair? […]

Categories : About Blogs, Content Marketing, On Writing Better, Online Marketing

3 Steps to Successful Writing on the Web

By Patsi Krakoff

Wednesday, July 16th, 2008

There are really only 3 steps to becoming successful at writing: Keep writing – you have to write a ton of bad stuff before it can get better Keep reading – you must read good writers in order for the good stuff to sink in Keep learning – you need to take courses in order […]

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Copy

Writing on the Web: New Blog Name

By Patsi Krakoff

Sunday, December 23rd, 2007

Here’s why I’ve changed this blog’s name from CoachEzines, to Writing on the Web: I started in 2004 primarily focusing on writing great ezines and blogs, but today’s Internet marketing includes many more ways to communicate. If you want to leverage the Internet to Attract, Sell, and Profit, you must learn new ways of Writing […]

Categories : About Blogs, Content Marketing, Email Marketing Tips, On Writing Better, Online Marketing, Pathway to Profits, Writing for the Web

Red Hot Common Sense for Writing on the Web

By Patsi Krakoff

Tuesday, December 11th, 2007

The thing about Lorrie Morgan Ferrero and her copywriting teaching that is so valuable is that she cuts down complex selling techniques into common sense tips for writing persuasively. Whether you’re writing a long sales letter or a short email marketing message, Lorrie says to: Know who you’re writing to (your ideal client or "tarket") […]

Categories : Content Marketing, On Writing Better, Online Marketing, Writing Great Copy

Is Ebook Writing Different than for a Blog,
Webpage, or Printed Book?

By Patsi Krakoff

Monday, January 6th, 2014

In this series of blog posts about writing an expert ebook, we explore these questions about digital content writing, or content marketing: How is writing an ebook different from writing a blog post, a special report, a web page, or for a printed book? Are there any grammar or style differences? Formatting issues aside, what […]

Categories : About Expert Ebooks, Attracting Clients, Content Marketing, E-Books, Writing for the Web

Tags : Content Marketing, expert ebooks, ghost writing, online writing

Writing Web Content that Gets Results: Questions

By Patsi Krakoff

Saturday, September 24th, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because […]

Categories : Content Marketing, On Writing Better, Writing for the Web, Writing Great Blog Content, Writing Great Copy

Tags : blog content, blog marketing, Content Marketing, content marketing with blogs, copywriting, Online Marketing, Writing for the Web