How often do you go back and re-read or rewrite your sales pages? If you’re like most professionals, probably not often enough. This week I’m rewriting sales copy for our ebook on business blogging (Build a Better Blog). It’s been up on the Web for more than 3 years and although it has been tweaked […]
In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post, your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos) Navigation/Simplicity (Layout, use of white space and read more) Quality Content (Problems you solve for your readers) Navigation/Simplicity Your blog design should […]
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