If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience? Here’s a quick list of survey questions for your target audience: What […]
The Content Marketing Institute has hit another home-run with their question to content experts, “How do you make content more engaging?” Ten experts responded, including moi, and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. In my opinion and experience, marketing that […]
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