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Beware Boredom, the Road to Mediocrity Lies Ahead

By Patsi Krakoff in About Blogs, Coaching/Personal Development, Content Marketing, On Writing Better, Pathway to Profits, Profit, Teleclasses & Seminars

My-tv By now you may have given up on setting New Year's resolutions… too many disappointed attempts at losing weight, or working out, or making big bucks… Broken promises to yourself can turn you off to goal setting, that's for sure.

Enough talk about woulda, coulda, shoulda, who cares? Don't worry, be happy! That's my advice.

And yet I can't help but take a peek at what worked last year, what didn't work, and make plans to more of the former and less of the latter. As it turns out, I had an excellent year, both financially, and in finding passionate fun in my work.

It's too easy to get caught up in work that pays the bills. I'm not saying you should only do what's fun…If you're not paying attention to where the passion lies, however, you may be on a fast track to mediocrity, boredom, and burnout.

In my opinion, we get bored when we have to do repetitive non-creative tasks that don't challenge us to think. But we can also get bored when we disengage from tasks because we don't like them, they're too hard, we aren't good at them… or we aren't seeing good results.

This is dangerous because if you're just blogging because you need to stick to a schedule, then you aren't blogging with a passionate message to deliver. You won't get good results. How could you?

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Dumb Excuses for Not Blogging…

By Patsi Krakoff in About Blogs, Content Marketing, Teleclasses & Seminars, Writing Great Blog Content

Big-head What do you tell yourself when you skip posting on your blog? Here are a few dumb excuses I've heard lately…

  • "I don't have time, I'll just use Twitter…it's faster."
  • "I'll do it as soon as I [fill in blank, get caught up with email, finish this project, make a phone call, clean out the cat litter box…]
  • "I'll blog as soon as I come up with a brilliant idea."
  • "Why bother, no one's commented in ages…"
  • "I'll blog as soon as I finish up my to-do list and get my desk organized…"
  • "I've got to eat first."
  • "I should work out first."

The reason these are lame excuses is because you and I both know they're all lies, lies, lies. I can say this because I've got a Ph.D. in making excuses and putting off things I don't like to do.

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Entrepreneur’s Disease: Call the Doctor, or a Good VA?

By Patsi Krakoff in About Blogs, Managing Your Ezine & Blog Tasks, Social Media Stuff

Juggles-with-red-balls How many projects are you working on this week? Are you able to focus on one or two main tasks? Or are you spread all over the place, trying to do too much?

My husband is always saying I'm too scattered, that I need to focus and not spread myself too thin. Of course he's a great one for making suggestions that add to my tasks, but that's another post.

I suffer from Entrepreneur's Disease, where I've got more ambition and creative ideas than I have brains or time for action. Especially since my goal for 2010 involves doubling my income while working no more than 5-6 hours a day.

How do you learn to wisely choose which projects, which ideas to go for, and what to say "NO!" to? Hmmm, I'll get back to you on that. It helps me to make a list so that I see more clearly where I'm going.

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How to Save Time with Blog Writing

By Patsi Krakoff in About Blogs, Content Marketing, On Writing Better, Writing Great Blog Content

Time_is_money_passes How can you avoid time-sucking traps when it comes to blog writing? Here's what often happens to me…

I sit down with my coffee, open email, and an hour later still haven't posted on my blog. I decide I need inspiration for what to blog about, so I go over to my feed reader, or to my Alltop.com. I start reading my favorite blogs.

Ninety minutes later, I still haven't started a new blog post. I've read some great stuff over on Copyblogger, Ittybiz, Seth's Blog, and Problogger… only now I feel like my writing sucks. I've got serious blog envy and feel like crap.

It's now time to get started on a client project, but I've got a tennis match so I'll have to come back later.

Sound familiar? Change a few details and I bet this is your story. Yesterday I wrote about two ways to find your blog writing genius, going outside and going inside.

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2 Ways to Access Your Genius for Better Blog Writing

By Patsi Krakoff in About Blogs, Content Marketing, On Writing Better, Writing Great Blog Content

Boy-genius The biggest blogging challenge is never lack of time, it’s lack of inspiration.

Lack of inspiration comes from not being sure you’re doing it right, or doing it well, and lack of confidence that it will be worth it… in other words, fear and doubt.

Fear and doubt go away when you know what you’re doing, and have a system that will allow you to move forward confidently. How do you sit down to write a blog post so that you side-step Mr. Fear and Mr. Doubt?

Here’s how to proceed to write frequently and consistently so that you acquire a blogging habit that will grow your abilities over time. Nobody starts out writing well. Everybody’s got a piece of genius within them, it’s a question of finding it and putting it on paper, quickly, before any demons get in the way.

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Wanna Be First? Save 75%? Join Patsi’s Private List

By Patsi Krakoff in About Blogs, Content Marketing, E-Books, How to...Tips, Online Marketing, Teleclasses & Seminars

GiftTagPatsi's Private List is now closed. Subscribe to this blog to find out when it re-opens again. In upper right, submit your email address. And don't worry, Feedburner keeps your email safe and secure… Happy New Year!

What Is a Content Marketing Information Funnel?

By Patsi Krakoff in About Blogs, Content Marketing, E-Books, Online Marketing, Pathway to Profits, Profit

Pipeline-2 Are you building a content marketing information funnel? If not, you're leaving money on the table. Not only that, you're missing an opportunity to solidify the relationships your hard-earned content marketing efforts are creating.

It's odd that Wikipedia doesn't have a page written about this key internet marketing strategy. There's a page for purchasing funnel and one for sales funnel. And there are over 3 million results on Google for product funnel. Okay, don't go there now, here's what you need to know:

Content marketing works because you take a reader through the steps of getting to know you, like you, and trust you. This is the KLT factor. Here's how it works:

  1. Your blog should have cornerstone content pieces to communicate your core values and passion and business mission. These are stand-alone pages to highlight your core information.
  2. Your blog (or website) should have a well-crafted bio or About page, which tells your back story, who you are, and why you care.
  3. Your blog or website should have client stories, case studies and testimonials everywhere to tell your clients' experiences with working with you, your products and services.
  4. And next, you need continual, clear calls to action, so that readers can take the next steps.

Next Steps

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10 Places to Publish Online Content

By Patsi Krakoff in About Blogs, Content Marketing, E-Books, Online Marketing, Promoting Your Ezine +/or Blog

Circles-of-influence How many different places online are you publishing content that markets for you and your business?

Rapidly, as new software and user-friendly Web tools emerge, the Internet has been changing the way we communicate with words. Almost too rapidly, some would say.

Here’s a partial list of where you could (and should) write and publish online:

•    Blogs and web pages
•    Ezines, e-newsletters
•    Web-based press releases
•    White Papers, special reports
•    Articles posted on directories
•    E-books, e-courses and autoresponders
•    Surveys & Quizzes
•    Podcasts and audio files
•    Video clips, YouTube
•    Social communities and networks, Twitter, Facebook, LinkedIn

What am I missing on this list?

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11 Content Marketing Steps to Master on the Web:
Bridging the Gap

By Patsi Krakoff in About Blogs, Attracting Clients, Content Marketing, Online Marketing

Holiday-table-xl What do Holiday dinners have in common with the Internet? Apparently the two are becoming more friendly.

It's inevitable…at every holiday or family gathering,  the discussion eventually rolls around to the Web, and the latest weird video on YouTube. Last night was a first for me, however: someone went and got their netbook and brought it to the table to show a clip of the "middle aged cracker rapper."

Such discussions about the Web are always eye-openers to me because the average person doesn't spend the majority of time connected to the 'Net like I do. Many of them aren't sure what a blog really is or how it's used for business. Email is (finally!) a normal communication channel.

But for most people, the use of Twitter and Facebook is still a rarity. Here's how most are using the Web: entertainment and education.

"I'll Google that question when I get home," one guest said. We were searching for the name of the evil character in the movie "The Usual Suspects." Another guest said, "What did we do before Google?"

Using the Web for Content Marketing

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2010 Musings: How can I work less and double my $$?

By Patsi Krakoff in About Blogs, Content Marketing, Online Marketing

PatsiRobKrakoffDec09AjijicMexico How do the "Holidays" affect your work life? Do you slow down and enjoy things, or hurry up and finish so you can leave? It's sometimes hard to be work-focused with so much cheer around!

Here's a Holiday pic of the Hubby and I sending you best wishes from Ajijic, Mexico.

I tend to get a little laid back this time of year, which means my brain isn't always thinking about the next tasks that need to be tended to. It opens up possibilities, creative thinking, and I get new ideas for projects.

I write them down and let them simmer and filter through the "is this really a good idea?" process. Sometimes my best ideas are way too much work. I want to work less this year, but double my income. It's not easy to double your income without doubling your work load. But that's my goal for 2010.

I've got a couple of things simmering right now. The best way to know about them is to sign up for Patsi's Private List. I'm going to leave it open for sign ups until Dec. 31. You'll get private access to previews of my new projects, plus big discounts.

Two things I think are in the cards for 2010… more fun woven into my work, more social media and more video. And, a great big info product is going to be announced soon, using MyKnowledgeGenie.com.

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