Writing On The Web by Patsi Krakoff, The Blog Squad

Content Marketing Strategies for Smart Professionals

Secret Daily Blogging Habit Revealed…
(I promise this will get you going!)

By Patsi Krakoff in About Blogs, On Writing Better, Online Marketing, Writing for the Web, Writing Great Blog Content

Want to know the key to becoming a daily blogger, to increasing the frequency of your blogging? Do this:

Always write one post ahead of time. Publish one, start another immediately, save it.

That's it, all there is to it. (Photo credit: Shutterstock)

This one tip is guaranteed to get you blogging more often.

Here's how it works: once you've got a post published, start another one right away and save it as a draft. Then you always have one "in the hopper." You can go in and finish it up later.

Then, as soon as it's published or scheduled to publish, go in and start a draft of your next post. Don't finish it, just start it.

This "one-in-the-hopper" tip is the biggest reason my blogging frequency has doubled without that much increase in blogging time or effort.

Try it, you'll like it!

The reason it works is because your mind continues to work on it even when it's only just started and saved as a draft. The brain doesn't like unfinished business. When you do go and finish it up, you'll find that it's easier, faster, better.

[Action Tip: Go do this now, or mark a time in your calendar (1/2 hour?) you will publish a post and immediately start another. Try it for 2-3 days in a row and get back to me how it works for you.]

[Alternative: Need more background information? Download Content Marketing with Blogs ebook, and study what else you need to know to get results from your blogging efforts.]

How to Become a Daily Blogger

By Patsi Krakoff in About Blogs, Managing Your Ezine & Blog Tasks, Online Marketing, Writing Great Blog Content

Should you start blogging daily? This is a question every professional should consider. Maybe the question is better phrased like this, "Should I increase the number of posts I'm writing?" (Photo credit: Shutterstock.)

I'm experimenting. In the few months since I started posting on this blog almost daily, I've more than doubled my traffic stats.

I don't mean the same visitors are coming back more often, although that's happening too, I mean there are twice the number of people visiting, and twice the number of pages being read.

Here's the kicker: I'm finding it's easier to write daily posts than it is writing 2-3 times a week. I'm spending less time writing posts. And I'm learning more tricks and tips about content marketing and blogging strategies that are paying off.

Results matter, traffic is only an indicator.

3 Success Factors of My Internet Buddies

By Patsi Krakoff in Content Marketing, Online Marketing, Pathway to Profits, Teleclasses & Seminars

Just about everyone of my colleagues who've started making serious money online in the last 2-3 years tell me the same story, or similar versions of these three key factors to their success:

Coaching: One of my friends said she spent over $5,000 on a business coach and was seeing incredible results.
Training: Another confided that she'd spent more on information products than rent last year, and it was paying off handsomely.
Teaming: And just about everyone tells me that partnering with other entrepreneurs and splitting the profits helped them grow faster than ever before.

This is why I'm twittering and emailing everyone about a program you don't want to miss: Dave Navarro's More Buyer's Mastermind. It's a great way to learn what else you need to do if you want to take advantage of online content marketing to make money.

Most People Never Read the Instruction Manuals

By Patsi Krakoff in About Blogs, Content Marketing, Writing Great Blog Content

I can remember about 20 years ago I was recovering from an illness and to avoid being bored, I took up needle work, you know, cross-stitching designs on canvas with yarn. One day as I was completing a big canvas, I was listening to a motivational speaker.

All of a sudden, I heard these words: "Most people just start doing things without reading the instruction manual." Loud and clear. I looked down at my needle work and like a shock, it hit me. I'd been doing them all backwards.

Sure enough, a quick reference back to the user manual clearly showed that I was inserting the needle backwards, not producing the right effect. I put down my work and never went back to that hobby ever again.

My point is that I see many professionals who are pretty smart at what they do, but they start blogging without reading any instructions at all. Later, when they get stuck, they complain about not having "enough time" to blog.

3 Ways Dave Navarro, The Launch Coach, Rocks My Day

By Patsi Krakoff in Uncategorized

Somehow Dave Navarro's name got onto my Web radar screen, I started hearing people talk about "The Launch Coach," and I thought, what a great idea, for a brand, and for a great service.

Here's someone who specializes in a real need: once you create those great information products, special reports, ebooks, etc. how the heck do you get them sold?

For that matter, even if you're giving away FREE information, how do you get it into the hands of hundreds, make that thousands, of people? What good is it being brilliant, to write great products, if no one reads them?

From the moment I landed on Dave's site, I was in (marketing) love. Get this, his tag line is, "I get more people to buy what you're selling." What's not to love? Gimme some of that.

3 Problems with Content Marketing with Blogs
…& 1 Problem with Polls

By Patsi Krakoff in About Blogs, Content Marketing, On Writing Better

In the Vizu poll I've been running on this blog, I asked you to vote your three biggest challenges with Content Marketing with Blogs. Here are the voting results so far, for the top three challenges:

Finding time to frequently post
Content – finding what to write about
Content – creating compelling content

Lower on the list, at only 10%, is getting readers to website product pages. Now that's the problem with polls, isn't it. I can't tell if you voters find that getting readers to product pages is easy, not a challenge, or if you're not even trying to do this at all.

Learn to Blog Smart & Make an Instant Global Impact

By Patsi Krakoff in About Blogs

As a follow up to my previous post, let me be clear, really clear:

Join Andy Wibbels to Get Unscrewed

Are You Blogging for Love? Or Money? Email from an irate misogynist…

By Patsi Krakoff in Uncategorized

I don't talk about money much, or selling. The other day I got an email from an irate guy swearing at me, calling me a *****, accusing me of having nothing better to do than blogging because I probably had a rich husband. (Photo credit: Shutterstock)

I have a handsome husband, a charming husband, a funny hubby, but … Forget that this emailer must have been drunk, and some kind of ugly misogynist freak, or… who knows what possessed him to use all those four-letter words on me.

So let me be clear. I love blogging but I wouldn't be doing it if people didn't hire me to help them, if it weren't such a powerful marketing tool, and a way for me to make money. (I try to be self-supporting by my own contributions in spite of a talented hubby who does indeed earn a nice consulting fee to his own company.)

The one thing "Mr. F***Off" got right is nobody has time for blogging unless it's worthwhile. What he got wrong, besides his attitude and foul language, is that "90% of blog readers are bloggers." (First of all, what's wrong with that, if some of those bloggers are potential clients?)

7 Steps to Networking with A-Listers (plus free workbook)

By Patsi Krakoff in List Building Tips, Online Marketing

Do you know how to network well, so that it's easy for you to get top people in your field to help promote your stuff?

Networking has changed a lot in 10 years, since the advent of online social networking. But the rules remain the same. For example, “Givers get” remains the golden rule of any place where business networking occurs (Twitter, LinkedIn, Facebook, you name it).

Dave Navarro has released a great workbook for learning how to network your way to the top. It’s the best report I’ve read in recent times on how to do the networking thing right. You don’t want to waste your time. And networking is full of time-wasting traps.

Especially if you’re an introvert like I am, and you’re not sure you like hanging out with humans in the first place (there’s no delete button and you can’t refresh), you must read this report and get the free workbook.

Here’s my advice if you’re competitive, want your business to be successful, hate networking, but love what it brings you (new business, fame by association, coat-tails to ride on)…

Go here and download the workbook:

7 Steps For Networking With A-Listers Fast (With Free Workbook)

The reason this is important is because you can't sell your information products, ebooks, or fill your teleseminars without people knowing you, liking you, and trusting you.

The only way to build a list or a community of raving fans is to network. The more you can network with the famous and semi-famous, the more others will know, like and trust you.

So get the workbook, read it, work the steps and then you'll know how to get the A-Listers into your teleseminars and testimonial pages.

7 Steps For Networking With A-Listers Fast (With Free Workbook)

How to Make an Instant Global Impact
with a Content Marketing Blog

By Patsi Krakoff in About Blogs, Teleclasses & Seminars

I no longer do "how-to-blog" teleseminars, although I am planning some workshops on Content Marketing with Blogs, focusing on the creative writing and content parts.

It's true, and I know it's a bit strong to say this, but if you don't have a blog, you're screwed.

Here's an opportunity to learn from one of the best guys… I'm a big fan of Andy Wibbels, author of BlogWild, and he's doing a new updated blogging and social media course. If you haven't been on a teleseminar call with Andy, you don't know what you're missing!

Here's what it's all about: There's a free call this Wednesday October 7 at 9 p.m. ET with an overview of blogging basics, and so you can find out more about this 6-week teleseminar series.

When I'm talking with clients, I find that many people are still confused about blogs and social media, and how they work together to make money. If you're one of the confused, or a reluctant blogger, then you should join blogging expert Andy Wibbels for a free call on how to use blogs and social media to conquer your niche, make thousands and achieve instant global impact.

Free registration: preview blogging and social media call with expert and all-around great guy Andy Wibbels, on how to make Instant Global Impact.