Conversations with Experts presents… HitTail: How to Leverage The Long TailWednesday, October 18, 2006, 8:30 p.m. ET (no charge, registration required)Guest Expert: Mike Levin, HitTail.com A handful of tech savvy businesses are beginning to look past analytics and keyword generation services and use a new tool that funnels users to their Web site without spending […]
Search Results for "blog writing" – Page 95
Yes, as a business person, you must write. You must write all the time. Writing doesn’t come easily to me and my writing tends to be straightforward and not really clever or fun. I’m lucky to have a partner who is a writer and who does like to write. And, as a business owner, I […]
In July, Denise Wakeman and I merged our two companies to form one: Krakoff Wakeman Associates, Inc. The Blog Squad and Customized Newsletter Services are both divisions of the new company. In an effort to clearly target our niche audiences, we’re going to co-author our three primary public blogs which means both Denise and I […]
Press Release Tutorial What’s your PR "IQ?" If you’re like many professionals, it’s not very high. After all, we don’t learn how to write press releases in college. Yet, they are an important component to any marketing and promotion strategy, both on and offline. I’m no PR expert so I was thrilled when I learned […]
Paulette Ensign is an expert in marketing with Tips Booklets. Don’t miss our Conversation with Expert Teleseries this Wednesday, 8:30 p.m. ET, and learn how you can write and publish a tips booklet and boost your business. Paulette is well known in the marketing arena with tips booklets; she is known as the Booklets Queen, […]
Ezines are not dead. You may think that because we are so gung ho on blogs that we’ve given up on ezines, but nothing could be further from the truth. An ezine is an integral part of our marketing strategy and should be part of yours too. In fact, we have a very detailed ebook […]
If you write your own content for your newsletters, be sure you maximize each article. When your newsletter is sent out via email it doesn’t get indexed by the search engine spiders, unless you put it up as a page on your website or blog, or submit it for distribution on the web through article […]
…are the words ‘you’, and ‘because.’ Read this great post by copywriter Brian Clark over at Copyblogger. Apparently, we are all self-focused, and want to read what’s in it for us…but you knew that. What you might not know is how important it is to give your readers a ‘reason why.’ A study by a […]
What is your core message? What is the purpose of your newsletter or blog? Have you written it out, and is it clear? If not, take some time to do it now. I see so many people who rush into getting out their newsletter or blog without a clear purpose. You need to know what […]
Denise wrote about getting backlinks from Amazon, by writing a review of a book, and posting your profile on Amazon, with links to your site and blogs, over at our Build a Better Blog. Since your site or blog is judged to be important by the search engines such as Google if great big important […]
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