Archive for blog traffic – Page 4

Why Use Twitter, Facebook & LinkedIn for
Content Marketing?

By Patsi Krakoff
Tuesday, June 8th, 2010

True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter, Facebook and LinkedIn and I think you should too. Here’s why…

I am a psychologist who helps others get found online, get known in their niche, and get clients. If you’ve read my story, you know how I started using the Web ten years ago, as a complete techno-klutz. All that changed in 2004 and 2005 with the popularization of blogging platforms like Typepad and WordPress.

This ushered in new business success for me and my former partner as The Blog Squad. If you’ve been online for a few years now, marketing your business using the Internet, you probably experienced the same phenomena… all of a sudden you don’t need to be a computer geek to get a site up and start making money.

Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. What happened is beyond comprehension on some levels… and totally natural.

Now Facebook boasts one of the highest web traffic numbers and Twitter has become a news source re-broadcast on network TV news stations. Read More→

Categories : About Blogs, Attracting Clients, Managing Your Ezine & Blog Tasks, Online Marketing, Social Media Stuff
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7 Ways to Grab Blog Readers’ Attention
and Engage their Brains

By Patsi Krakoff
Tuesday, June 1st, 2010

What’s the first thing you need to do to grab readers’ attention when writing a fresh blog post?

1. If you’ve been reading this blog for any length of time, you know I always say, “Start with a question!” Ask the reader the problem you’re going to solve for them in your post. The brain is hard wired to seek out answers to unsolved questions or riddles.

That will engage them to think and create a desire to know more.

…But it’s not the first sentence that blog readers see. It’s not the first opportunity readers’ have to decide if they’re going to read your post or not.

2. The headline is. It is THE most important part of your blog post, and I recommend writing it last. There’s a whole bunch of tips you need to know about writing great headlines, but because it’s written AFTER you finish your post, I’m going to talk about it later. Tips 4, 5, and 6 apply to headline writing. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Getting Read, How to...Tips, On Writing Better
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You Don’t Have a Traffic Problem

By Patsi Krakoff
Wednesday, May 19th, 2010

Ever since I put up my first website in 1999, I’ve heard people talk about SEO (search engine optimization) and how to drive traffic to a site.

There’s a ton of stuff posted about “traffic secrets,” as if there were some sort of magic formula and once you knew it, you would be making Internet millions.

In preparing for the Ultimate Traffic Formula workshop I’m doing today with Michael Martine of Remarkablogger, I came across a post or an email he wrote where  he admits that calling our workshop The Ultimate Traffic Formula probably sounds a bit presumptuous. Read More→

Categories : Content Marketing
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3 Drivers of Blog Traffic: The ICE Effect

By Patsi Krakoff
Tuesday, May 18th, 2010

It doesn’t really matter if you call your online efforts content marketing,  online marketing, blog marketing, or a chihuahua. What matters is results.

Are you getting results from the Web? If not, where do you need to improve? The minute someone lands on your blog, do they say, “Hey, a chihuahua I could really love!” Or, “This blog’s for me!”

What’s your challenge when it comes to using the Internet to attract clients, sell them your products or services, and profit in your business? For many of my clients, the problem is how to stand out and how to get found.

You may be unique, but unless the right people are finding you on the Web, your efforts are wasted. There are really two challenges, as I see it:

  1. Branding: you need to clearly and quickly identify your uniqueness in a memorable way
  2. Visibility: you need to be easily found in multiple places on the Web

When good branding is combined with good visibility, you get great findability.

This Wednesday, May 19, 2010 at 4 p.m. ET, I’m presenting a workshop on how to get more blog traffic. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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The Psychology of Content Marketing with Blogs

By Patsi Krakoff
Monday, May 17th, 2010

Why do business blogs work so well to attract new clients? For that matter, why is it I’ve declared them to be “The Best Darn Marketing Tool on the Planet!”

When it comes to writing on the Web, a blog is a great way to get found, get leads and get clients.

There are a couple of reasons blogs work. For one thing, there are over a billion people connected to the Internet looking for information.

According to Technorati, there are over 170 million blogs… maybe more, but then a lot of those may be abandoned.

When search engines do a good job of indexing content on the Web, they match up search requests with published content. Since blogs are content-rich and frequently updated, they provide fresh keywords for search engines to index.

Someone looking for a solution to their problem, or answers to their questions, clicks on links that are offered up on a page of search results. Those links could be to web pages, blog posts, videos, or podcasts, it doesn’t matter. Read More→

Categories : About Blogs, Content Marketing, Teleclasses & Seminars
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Get More Blog Traffic: the Workshop

By Patsi Krakoff
Friday, May 14th, 2010

Here’s a quick video clip from the folks at iFlashVideo.com, my favorite video service. And no, it’s not really my voice, I hired a professional with really smooth delivery…;-)

The workshop registrations are open. Attend The Ultimate Traffic Formula live next Wednesday, May 19, 2010, 4 p.m. ET and get your questions answered for your own blog with Michael Martine.

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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Michael Martine’s Best Blog Traffic Tips

By Patsi Krakoff
Tuesday, May 11th, 2010

(News Flash: I hate last minute changes to my schedule, who doesn’t? Especially when one of us (that would be me) gets a date mixed up… The teleseminar workshop on how to get more blog traffic is not this week, but next: Wednesday May 19 at 4 p.m. ET.  The very popular Michael Martine @Remarkablogger, will be teaching The Ultimate Traffic Formula then. Hope you’ll join us!)

In the mean time, it’s been an opportunity for me to brush up on all the traffic tips and trends that are currently being used by smart bloggers. Michael generously shares his best blog posts with us here:

Guest post from Michael Martine of Remarkablogger:

I went and collected all my best posts on blog search engine optimzation and traffic analysis and put them together here in a big list for you. I want you to have these handy as a resource you can turn to anytime to boost your knowledge about improving your blog’s search situation.
WordPress SEO – Why Should You Care?
Read More→
Categories : About Blogs, Attracting Clients, Content Marketing, Online Marketing
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Scattered Marketing, or Content Marketing Google Map?

By Patsi Krakoff
Monday, May 10th, 2010

I can get lost for hours over on Google Maps, what about you? I love the way you can zoom in from a 10,000 foot view down to the cars (or horses) on your street.

In my case, I can see boats out on Lake Chapala.

I was surprised to find they even have this in Mexico now, although it’s limited to certain areas. I can’t zoom in to see the horses down the street, but I can get as far as to see the swimming pools in my neighborhood.

Which would be a great feature to have for your business, right? Imagine you could get a bird’s-eye view of what people see of your business on the Web, then zoom in to see the different places you’re showing up on the Internet…

Do you have a map for your marketing? Most people I talk to don’t. In fact, some people I know use the spaghetti strategy: throw a lot of stuff out there and see what sticks, what works. Read More→

Categories : Attracting Clients, Content Marketing, Teleclasses & Seminars
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5 Content Marketing Goals for Your Website & Blog
… and One Big Challenge

By Patsi Krakoff
Sunday, May 9th, 2010

What do you want your website to do for your business? No really, it’s not as obvious a question as it might at first appear.

I’ve been working with executive coaches and consultants for ten years now, helping them improve how they show up on the Web. In those 10 years, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

Yet many professionals aren’t clear about the goals for their online content marketing. I made some notes for one client and thought I’d share them with you here.  I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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Smart Blogging + Smart Traffic =
How to Avoid Blog Oblivion

By Patsi Krakoff
Saturday, May 8th, 2010

If you’re part of the 80% surveyed who say you don’t have enough traffic to your blog, then here’s a workshop that could make a big difference in your online marketing with blogs:

The Ultimate Traffic Formula with Michael Martine of Remarkablogger

Wednesday, May 19, 2010 at 4 p.m. ET (recorded)

Phone, webcast, your choice

Tutorials, videos, handouts, bonuses

I am so convinced this will help you, that I’m giving away a program I was going to start selling, to the first 25 people who register for the workshop.

Time-Saving Tips for Smart Blogging is a blog tutorial with audio, transcripts and 23 pages of worksheets for business blog success, a $39 value. Read More→

Categories : About Blogs, Attracting Clients, Content Marketing, Teleclasses & Seminars
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