What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness.
That’s a term we’re going to be hearing a lot about. I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts.
Originally coined by Michael Merzenich, cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. It is evident in an ability to:
- Assimilate information
- Apply rules of logic
- Comprehend relationships
- Detect patterns
- Identify emotions
- Create new perspectives
- Develop reasonable conclusions and plans
If that’s not a job description for the professional content marketing writer, what is?
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