When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy.

In order to get the online results you deserve (leads: phones calls, emails, sales!) your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business.

So who writes the web content? That’s a good question. For small businesses, it’s often the owner or an employee who takes charge of producing and updating the website and blog content. And that can often be a poor decision. If your content is written by someone who’s not a professional freelance writer and isn’t trained to effectively write for the web, it’s usually fairly obvious. Read More→