If you’re a small business professional, you may end up doing a lot of your website updating yourself. Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. This article explains the basics.

If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. And you’ve probably heard it’s crucial. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. (Image: Wikipedia)

Typically, if you’re engaged in SEO, you’re trying to get links, using keywords in your content, and improving the technical aspects of your website to make it more search engine and user-friendly. Ultimately, we don’t know much about Google’s algorithm, but we do know that it rewards content that includes relevant keywords.

We also know that links help improve a website’s rank on Google’s search engine results pages, and we know that websites without technical issues are generally favored by Google.

Yet it’s quite common to find blogs written and published without any hyperlinking in the content at all. This is a pity, as your blog post won’t do a good job for search engine indexing. It can be a waste of your time and energy spent writing it! Read More→