A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.
These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. If you’re stumped about what to write next, try these four ideas and see how far you get.
1. Part of your writing process should include keyword research, and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. Many free versions are available online, including SERPs.com.
Once you understand that by using keywords strategically placed in title, first paragraph, and the body of the content, you facilitate how search engines identify and index your content, making it easy for your ideal readers to find you online.
2. Narrow down blog post ideas with Google AdWords Keyword Planner. Check it out with posts that you love and have already tested. Copy the entire title of target keywords into the search field. You can get new related ideas that can provide angles from which future posts can be written.
3. Are you on YELP? According to studies, Yelp had 67 million reviews by October 2014. If you’re on YELP, identify areas that are getting the most comments, suggestions and questions and write about those topics.
4. Be sure to check out your competition on YELP, and notice keywords they are using on social media, blogs or websites. Are they missing any opportunities to meet their readers’ needs? What keywords are they using? It might inspire you in creating your own original content.
Great blog post ideas may flow, but every great writer experiences a block at some time.
By simply paying attention to the avenues that are open around you, you can identify great topics to write about. Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time.
That way, your readers come to expect consistency from you, and you have your subject planned out well into the future. You can edit them according to feedback from your users, but having the schedule will offer greater productivity over the longer term with less hassle.
Good luck in your journey!
Guest Author Bio: Lalit Sharma is an SEO consultant who runs a SEO house called Ranking By SEO. He is specialized in link building and other SEO related activities. You can also find him on Twitter, Google+ and his personal blog.